The KICKER AMA ArenaCross Was Livin’Loud In The Blue Arena

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LOVELAND, CO (01.06.25) – The KICKER AMA ArenaCross filled the Blue Arena in Loveland CO on Friday and Saturday evenings January 3rd and 4th for Rounds 5 and 6 of the 2024/2025 AMA ArenaCross Series.

“It was cold outside but inside the action on the track was red hot and the attendees were Livin’Loud. Riders were Livin’Loud and fast on the track too. KICKER had a display set up in the lobby area and virtually everyone who entered the Blue Arena passed by the KICKER setup with a selection of products on display. As enthusiasts came through the lobby we were showing and talking KICKER to all. Colorado is truck country so the KICKER L7T under seat drew a lot of attention as did the Harley products and woofers. Powersports is strong in the Rockies so the KICKER PowerBar grabbed attention too. Marine is a growing category in the area along with life style products” Lorin Morrell-Maddog-Media, who orchestrates the KICKER AMA ArenaCross Series events, related.

The stands were packed Saturday night at the Blue Arena in Loveland.
KICKER spotlighted a wide selection of products in the lobby as people entered the Blue Arena.

The recently renamed Blue Arena was built as a hockey arena that holds about 7000 people. For the ArenaCross event the stands were pushed back a bit to set up the fairly short, but well designed, dirt track for riders. Over 100 riders during the 2 nights were flying high and navigating the tight turns through the evening races from 7:30 until well after 9PM.

After entering the Blue Arena enthusiast hit the track for the Pit Party both nights prior to the racing action on the track.
There was plenty of racing action on the track.

Both Friday and Saturday evening’s event got off to an early start as enthusiasts were on the track for the Pit Party. For about an hour before the racing action enthusiasts met the rides and asked them questions while having an opportunity to walk the track.

Lorin Morrell presented the T-shirt Toss Bullfrog prize to the winner on Friday night.
Saturday night’s T-shirt toss winner with his T-shirt and certificate as Lorin Morrell presented his Bullfrog prize.

In addition to the action on the track T-shirts were fired into the crowd during race breaks and track maintenance periods. An air cannon fired wrapped KICKER T’s into the crowd. A special T had a certificate wrapped inside for a KICKER BullFrog to be picked up at the KICKER display in the lobby. Crowd members also participated in flag-waving sessions for a chance to win a set of new KICKER TW2 true wireless ear buds.. “Seeing the smiles on people’s faces when the PA announcer handed them their prizes was really special” Morrell offered.

There is an exciting schedule planned for this year‘s AMA Kicker ArenaAcross series.

Concluding Morrell added “The KICKER AMA ArenaCross got off to a great start for the 2024-2025 circuit in Reno along with Boise and Loveland continued the roll for the KICKER AMA ArenaCross series. It is terrific to see, and feel, the energy from members of the crowd as all are Livin’Loud at KICKER ArenaCross events.”

The next stop for the AMA ArenaCross and Maddog_Media is in Guthrie OK January 24th for Round 7.

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