The Outside-The-Store Experience Starts The In-Store Experience

SHREVEPORT LA (12.30.24) – In this digital driven cyber world it is more important than ever to drive store traffic into brick and mortar retail stores. All 12volt retailers have digital options to create a network of social media followers to drive store traffic for the in-store experience. Proactive 12volt retailers utilize those digital social media platforms.

The outside-the-store-experience is equally important for successful retailers. The retailer’s building and upgrades are a large portion of a 12volt retailer’s investment. Creating an eye-catching appearance from the street is an extremely important component to drive sales. A well maintaned parking lot is step one. Another important step is to let drivers from the street see that the store is in the car stereo and automotive aftermarket upgrade business.

A company demo vehicle spotlighted in front of a retail location is certainly an easy option, Showcasing a customer’s with just completed vehicle installation is another option. Many old-timers remember full expensive time-consuming in-vehicle car audio demo vehicles in the store’s parking lot.

Images below showcase several proactive retailers that spotlight vehicles out front plus highlight those vehicles with
social media posts. Large street-side signage is an ideal image setting. Positioning the vehicle to show the
company logo on the building in the background can add to grabbing eyeballs.

Vehicle lighting is a growing category across the 12volt industry. Smartphone control options add so many options for colors.
Winter time daylight savings adds to the timeframe a demo vehicle can grab eyeballs from the street. On building lighting can also add to grabbing drivers’ attention from the street.

Online sales continue to grow. In-store demos are the only way consumers can feel the bass in their chest and experience the mids and highs. Professional installation is truly an ace in the hole for 12volt retailers.

Let’s all continue to work to drive the in-store experience…beginning with the outside—the store experience.