12VOLT CENTRAL STUDIOS (12.02.24) Black Friday kicked off a very active promo season that was followed by Small Business Saturday and Cyber Monday. Many companies across the 12volt industry made social media posts to put their messages, names and brands in front of consumers and followers to compete with all the online activity driven by Amazon, Walmart, target and many other big box retailers.
Report are US Black Friday spending in stores and online increased 3.4% this year over 2023. MasterCard estimated .07% in-store sales growth with 14.6% growth in online sales. Over 60% of the online sales were made on smart phones. In 2023 50% of purchases replaced on smart phones. Popular holiday related purchases included electronics, appliances, clothing, sporting goods and personal care products.
The 12volt Central Studios staff connected with a number of 12volt retailers on Saturday to learn about Black Friday action in their stores. Overall, there appeared to be a slight bump in sales. A very noticeable exception was outrageous Audio in Portland, OR once again.
Customers were lined up outside Outrageous Audio on the freezing Friday morning at 4AM for the 5 AM store opening. By 8AM there were over 100 customers in the store taking advantage of truly Outrageous Black Friday deals. Blane Hartleb and his 10 member team did a great job setting up for the event and driving sales for the long day. Rob Sutton and the Crossover Marketing crew-Sutton, Paul Pilat and Aaron Fluhr were on site throughout the day supporting Outrageous Audio and brands on the line card. Super to see the Outrageous Audio jam packed showroom.
Below are images of social media posts proactive 12volt retailers made to promote the Black Friday theme. Stay tuned for follow up action from Small Business and Cyber Monday activities.
spotlighting great deals at their 3 Pacific Northwest stores.
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