METAIRIE, LA – ORACLE Lighting, a leader in innovative LED solutions for the automotive aftermarket, proudly announces its win of the 2024 SEMA New Product of the Year Award in the Merchandising Display Category for the company’s groundbreaking Interactive Modular Showroom Display System. The award was presented earlier this month during the annual SEMA Show, the premier event for the automotive specialty equipment industry, held in Las Vegas, Nevada.
The Specialty Equipment Market Association (SEMA) selects winners of its prestigious New Product Awards based on criteria such as innovation, technical achievement, quality, consumer appeal, and marketability. This year, over 1,600 products competed across 18 categories, making ORACLE Lighting’s recognition a testament to the company’s commitment to delivering cutting-edge solutions for its retail partners.
Standing over 7 feet tall, the Interactive Modular Showroom Display System combines functionality, versatility, and striking aesthetics, making it a centerpiece for any automotive retail space. Designed with retailer input, this powered system includes interchangeable panels featuring ORACLE’s premium lighting products, such as the Oculus Switchback headlights, flush mount LED tail lights, and VEGATM LED pods. Each panel is equipped with simple plug-and-play connectors for future upgrades, ensuring adaptability in showcasing new products.
This display system requires only 4.4 square feet of floor space, maximizing showroom efficiency while delivering a high-impact presentation. The heavy-duty steel construction and integrated wheels provide durability and mobility, while optional features, such as a mounted LED TV with ORACLE demo videos, enhance the system’s overall functionality.
“The new modular showroom system from ORACLE Lighting features some of our most innovative and popular products, like the Oculus Bi-LED headlights, flush LED tail lights, and Vega light pods,” said Justin Hartenstein, Founder and Director of Product Development at ORACLE Lighting. “This merchandising display was created based on feedback we received from retailers nationwide, resulting in a modular design where individual panels can be swapped or upgraded over time. Each panel has integrated controls for an interactive experience. I’m thrilled to see these systems transforming showrooms across the country in 2025.”
The award-winning product underscores ORACLE Lighting’s ongoing mission to support its retail partners with tools that drive customer engagement and elevate the in-store experience.
For over 25 years, ORACLE Lighting has been at the forefront of innovation in the automotive lighting industry, delivering premium products and exceeding customer expectations. Recognized as a previous SEMA Manufacturer of the Year, the company continues to push boundaries, offering over 10,000 SKUs and setting industry standards.
For more information about ORACLE Lighting’s Interactive Modular Showroom Display System and other innovative products, visit http://www.oraclelights.com.
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