MUSWAY KIA TOUR (10.23.24) – Friday, October 18th, wrapped the third week the Musway KIA was rolling down the East Coast with Joseph Norton at the wheel making dealer stops. During the road trip the Musway KIA made stops with dealer accounts scheduled by area rep firms and existing dealers. The first 2 weeks of the road trip members of the Real Performance Marketing team John Gray and Scott Hochmuth were in the co-pilot seat… one week each.
Week 3 began Monday with a visit at Xtreme Concepts in Albertville, AL as a follow up to a meeting with the dealer at the Car Audio Championship in Birmingham. Prashant Patel is a Musway dealer and plans to expand his Musway products after hearing the Musway KIA demos in Birmingham.
On Tuesday Norton connected with Nelson Pierantoni, Tri-Star Marketing, who is the Florida area rep. Their first stop was to see Dean and Fernando at 5 Star Car Stereo in Clearwater. Dean and Fernando were at the Car Audio Championship in Birmingham and Joseph set plans to visit their store.”The meeting was very informative and it was terrific for us to see the facility where they produce their social media posts” Norton related.
The next stop was at Evolution Garage in Eustis Florida for a meeting with owner, Justin Vaughn. “Nelson arranged the meeting and the KIA demo went very well. Justin really liked the demo and was shocked that the staging and imaging was accomplished without a center channel” Norton offered.
The next stop was to see Anthony Marasco at 12 Volt USA in South St. Cloud, FL. The last stop of the day on Thursday lasted until 9:30. “Anthony agreed to stay until after 7 for us to arrive. He was very impressed with the staging and imaging also. He is an existing Musway dealer and plans to expand his product selection” Norton stated.
Hi Joe’s Electronics in Auburndale and existing retailer, was also impressed with the sound of the Musway KIA. John and Mike both had lengthy demos in the KIA. John commented on the impact of the mid-bass drivers especially at high volume. Mike noted the staging and quality of sound was superb” Norton related.
Swan Lake Customs in Lakeland, the last stop on Friday, is also an existing retailer that loves the mid bass. “Trevor and Greg are a father-son duo from my home town area in Northwest Arkansas. It was terrific getting to meet people from home but so far away. It is definitely a small world” Norton concluded.
“We wrapped a very productive week across the Florida area. At every stop we made, dealers were so happy to see factory representation in the field. All had very positive input about the demos in the Muaway KIA. The 2 recent hurricanes in Florida definitely are impacting retail store traffic. The dealers we visited now have a positive Musway experience and can utilize social media posts to create interest from followers and consumers” Pierantoni stated.
The final week of the tour will wrap Friday October 25th with David Tolliver, Synergy Marketing, with dealers in the Houston area.
Visit www.muswayusa.com for more.
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