Remembering Harry Kroll

ALLISON PARK, PA (09.09.24) – Harry Kroll passed away on September 2nd following a battle with ALS.

Harry Kroll, Senior National Product Trainer at Pioneer for 33 years, will be remembered by all across the 12volt industry for his contributions to the growth of the industry. Harry’s career with Pioneer came to an unexpected conclusion in March of this year as he was diagnosed with ALS… known to many as Lou Gehrig’s disease. Since March of this year, Harry had lived at home with the loving care of his wife Deb and daughter Lexie.

Harry Kroll (L) pictured during a break at a Midwest Distributing show with Tom Kolar years ago.
Harry with a big smile at a Pittsburgh Penguins game earlier this year.
Harry is flanked at a Pittsburgh Pirates baseball game earlier this summer with Pioneer friends Jeffrey Shultz (L) and Carl ‘Bo‘ Smith.

During his career with Pioneer, Harry conducted well over 1000 product training sessions across the US and beyond. During that time tens of thousands of 12volt industry staff members occupied seats during his sessions in conference rooms and convention center halls. Very importantly, Harry’s training sessions went well beyond just the features of a particular Pioneer product. He related how the sales person could present and explain those features to a customer, and very importantly, the advantages of those features as well as the benefit to the consumer. In the Dale Carnegie training days that was the FAB presentation feature/advantage/benefit.

Harry waved to friends at his ‘July Wake’ from behind the screen in his wheelchair.
A portion of Harry’s friends who traveled to Pittsburgh and gathered for his ‘Wake’ July 27th.

Harry ended every training session with his signature phrase “The beatings will continue until the morale improves.” Since being  diagnosed with ALS, in typical Harry style, he has stated “I’m giving the middle finger to ALS every day when I wake up.”

During the last 6 months Harry was supported by visits and communications with many industry members and friends. In typical Harry fashion he planned his ‘Wake’ that happened on July 27th in Pittsburg PA. A large number of friends made the trip to Pittsburgto see and spend their friend Harry Kroll.

Harry Kroll is survived by his wife of 33 years Deb Schilberg Kroll and daughter Lexi Kroll.