Custom Audio Concepts Revved It Up With A 3-Day Harley Stereo Sale

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LIMA, OH (08.15.24) – The Custom Audio Concepts 3-Day Harley Stereo Sale took place Thursday through Saturday, August 8th thru 10th. The company’s store is located at a very busy intersection in Lima OH. A row of 8 tents was positioned outside along with numerous tables stacked high with specials under tents for customers to check out. Two 20’ tall Memphis Audio air dancer were waving on each end on the line of tents greeted bikers who rolled in for the event.

The weather was terrific as bikes rolled into the event.

Mark Wallace, Custom Audio Concepts GM, who orchestrated the event offered, “We had a super strong event. We killed it! Over the course of the event we had over 250 bikes on the large parking area. When others around may be slowing down we are moving forward. I have been in this industry for 26 years and seeing an event busy, busy… and making the register ring with strong sales, is the way it is supposed to be.”

Owner Nate Gast (L)  and GM Mark Wallace shown with one of the four special displays that were made for the event.
This custom designed display was made so attendees could listen to the rear speakers as seated on a bike listening to the system on the front display.

Continuing, Wallace added “We had a special offer for bikers who rode in for the event. We offered a $20 Gift Certificate along with the offer of an image of the biker on his hog. We prepared a custom company backdrop. When bikers pulled their ride in front we snapped an image for the biker to show their friends. We snapped dozens and dozens of bikers in front of our custom backdrop. We may have done in 3 days what some stores may do in two or three weeks.”

A biker pictured in front of the custom display.
The team pictured in front of the custom display. Standing Nate Gast is on the far right and Mark Wallace is in the center.

“What Mark Wallace and his team are doing in the small market of Lima is astounding. It is, to me, the number one story in our Ohio Valley territory. He partners with Memphis Audio and Hertz and has definitely outkicked his coverage area. Rusty North and I were onsite. Owner Nate Gast and Mark definitely think outside the box” Ed Dalesandro, End Result, related.

So many hot bikes were at the event.
So many hot bikes were at the event.

Brands on site with tents included Memphis Audio, Hertz Audio and Soundstream. Cicada, Euphoria and Rockford Fosgate were showcased. Jay Tingley from Online Marketing was in the house with Soundstream. Ed Dalesandro and Rusty North with End Result supported their brands Memphis Audio and Hertz.

“There were 7 store staff members working the event. We promoted the event on Facebook and Instagram with targeted ads” Wallace concluded.

Custom Audio Concepts is owned by Nate Gast and sells home and car audio plus associated automotive aftermarket products.

Visit customaudioohio.com or @conceptscustomaudio on social media for more.