HOOD RIVER, OR (07.24.24) – On Saturday July 20th the Car Stereo Specialist family welcomed all across the Hood River community the company’s store to celebrate their 26th Anniversary. Tents were setup in front of the store by the busy roadway and products were stacked high with great specials.
Ricardo and Martha Solorio, along with family members, drive business at the store that includes car audio, security, lighting, installation, fabrication and vinyl wraps services. The Hood River town of 8000 is in a rural area about 100 miles from Portland.
Ricardo related “We made social media posts to draw attendion to our tent sale and told customers about the event in the days before. Our store is located on a main road and the tents and products stacked out front really drew attention. Through the day Saturday we had good traffic in the store and saw many old customers. We offered great deals along with giveaways that included T’s, window tint and remote starts. In addtion we had tents setup along side the building with tables for people to enjoy burgers and hot dogs from the grille along with refreshments.”
During the company’s 26 years there have been many changes in automotive aftermarket vehicle upgrades and Ricado has atrended many trade shows. Recently he attended the Falcon Dealer Show in Washougal WA where he saw a wide selection of brands. While networking there he met Rob Sutton with the Crossover Marketing Group. During their conversations he mentioned his upcoming 26th Anniversary Sale and Sutton made a date to attend the Anniversary Tent Sale.
Ricardo commented “I was very happy to hear that and we were so happy to see Rob and his son Sam at our event. They were a great help and spent a lot of time with customers. In addition Sam spent time helping out at lunchtime working the grille. We also learned more about the brands Crossover reps and are always looking to provide our customer with their best solutions.”
“Sam and I got to know Ricardo, Martha and their team. Our firm really enjoys working with dealers directly in the Pacific Northwest and this was a special event. We helped with the sales process but also were able to engage with consumers about product categories and their benefits available today. It was a great experience and we look forward to the Car Stereo Specialists’ 27th Anniversary Tent Sale” Sutton stated.
The above is a great example of 12volt industry members working together to drive business.
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