The Alpine Experience Drives Sales At Sanford Sound

SANFORD, ME (06.21.24) – Sanford Sound hosted an Alpine Experience on Wednesday, June 19th. The Alpine Experience Chevy Pickup rolled in with Colin Vargo, Alpine Brand Specialist, behind the wheel. Vargo was joined by Alpine Direct Representative Colette Beaudoin and the setup took place early on the warm sunny Wednesday.

Jack Bogard, and the Sanford Sound crew, had the grounds in front of the store well prepared. Days prior to the event Alpine flags were in place out front with a lot of social media posts encouraging all to attend the Alpine Experience were on social media. All were encouraged to have their favorite music ready to play in the Chevy to hear what they had been missing.

“We had many phone calls leading up to the event and people started showing up early Wednesday morning. Colin and Colette did many demos during the day with people seated in the Alpine Chevy. All were amazed when their demo was finished. We had asked people to bring their favorite song for a demo. Those who did let us know their favorite song had never sounded like that as they heard something like a live concert. One young customer came in wanting a pair of 12” subs for his new Ford pickup. I mentioned the system in the truck with 8s. I finally got him to get a demo from Colin. He did and we sold him a system with the 8 inch subs” Bogard stated.

The Alpine Experience Chevy was prominently displayed, along with banners and tents, on the grounds outside of the Sanford Sound store.
Alpine and Sanford Sound teams gathered out front. (LtoR) Tim Cornwell, Kevin O’Malley, Justin Smith and Jack Bogart with Alpine’s Colette Beaudoin and Colin Vargo.

During the day sales were strong as customers made bigger ticket purchases. There was pizza for and the product raffle contest run through the week. More customers booked appointments and business is set to continue from the event through the coming weeks.

“I want to thank my wife Christine who worked through the day as well as Kevin, Tim, Justin and team members who contributed to make the event a super success. A very big thank you to our business partner Alpine. It is terrific Alpine understands how important it is to connect with enthusiasts on the brick and mortar showroom floor” Bogard concluded.

Alpine products are showcased in this showroom area.
This entryway display grabs attention and spotlights exciting new Alpine products.

Since Sanford Sound opened in 1995, with Jack Bogard behind the wheel, the company has proactively worked to connect with consumers and organizations by hosting events in the store, in the store’s parking lot and grounds plus at off-site events. Today, Sanford Sound is the established store for audio in-vehicle, Powersports, marine and motorcycles across the area. Home AV and office activities are also on the menu.

Sanford, ME is a town of just over 22,000. Over the past 25+ years the Sanford Sound has stretched well beyond the town’s borders throughout the region.

Visit sanfordsound.com for more.