“The Retail Experience” Shined At The SSR University 1.2 in Dallas

Posted on by in Featured.

DALLAS, TX (04.12.24) – The SSR University 1.2 event, focused on “The Retail Experience,” held in Dallas Wednesday evening drew a very engaged audience.

“Paul Galanos, our Director of Marketing and Training, truly shined during the session. His engaging delivery and comprehensive explanation of the entire sales process, from the retail parking lot to greeting the customer, making the sale all the way to establishing lasting customer relationships, left everyone impressed” Tracy Farr, SSR Distributors VP of Sales ad Operations stated.

Paul Galanos presenting ‘The Retail Experience’ SSR University 1.2 session at the SSR Dallas location early Wednesday evening.

The April 10th session kicked off at 6:30 and wrapped at 8:30 with a break midway was time for attendees to enjoy a selection of sandwiches, sides and refreshments.

“The Retail Experience in Dallas was yet another successful installment from Season One of this groundbreaking venture by SSR Distributors. The horrific weather earlier in the day didn’t stop local business owners and their respective staff members from participating. The Retail Experience outlines the retail environment from the customers point of view. Often times in retail sales, much emphasis is applied to procedure and tactic with little or no attention paid to how the average customer responds
to the quality of their visit” Galanos commented.

Tracy Farr holds his certificate from the SSR University Dallas session 1.1 in his office following the March 6th launch.

Seasoned sales trainer Galanos successfully opened the eyes of dealers with one goal in mind….to consider the retail experience from the customers point of view. Caring for customers from the cradle to grave is the objective that is widely missed across the brick and mortar landscape.

“Through vivid examples and interactive role-plays, Paul kept the audience thoroughly entertained and involved. I’m thrilled to report that the event was a resounding success. It’s clear that these training sessions are not just an investment in our customers but also a testament to SSR’s unwavering commitment to providing value and excellence in every interaction. Thank you to everyone who contributed to making SSR University 1.2 a memorable and an impactful experience. Let’s continue to prioritize our customers’ needs and ensure that these training sessions remain invaluable to our team” Farr concluded.

For future SSRU dates check with your SSR representative and see ssrdistributors.com