PRESCOTT VALLEY, AZ (02.05.24) – The Findlay Toyota Center was packed on Friday and Saturday nights for Round 7 for the AMA KICKER Arenacross. The arena area was reconfigured from a hockey rink to a dirt track with mound after mound riders had to navigate as they made their way around the track.
Prior to the race card fans enjoyed time at the Track Party. “The pre-race activities starts about an hour before racing begins. Fans got a chance to walk the track, get to know a little about their favorite riders and how they ride on the track. All had smiles on their faces. In addition, the Track Party adds time to the length of time Arenacross fans spend at the event. Many fans are in the venue until 10PM. This provides us more time to talk with attendees about products in the KICKER product lineup” related Lorin Morrell-Maddog_Media who orchestrates KICKER activities at the AMA Arenacross events.
Once the Track Party area cleared the track was opened riders cranked up their bikes and made their ways around the very difficult track circuit where the dirt mounds were barely 15 feet apart. Many of the riders were able to fly over one mound and land on the downside of the next mound. Some riders didn’t have smooth landings and had to adjust their body parts before continuing the race.
KICKER had a booth set up in the lobby with a wide selection of products set up on tables under the tent. AMA Arenacross attendees are definitely interested in audio products as many enjoy motorcycle, PowerSport, Lifestyle and/or marine activities in addition to their everyday drives.
Morrell added “In the Prescott Valley area there are a lot of opportunities for outdoor activities. PowerBars for side-by-sides and marine installs plus under seat truck boxes and Harley setups grabbed a lot of interest in the KICKER booth.”
“This AMA KICKER Arenacross season was expanded to 14 events all across the U.S. and attendance has been strong.
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