The KICKER AMA ArenaCross Brought The Heat To The Heartland Events Center

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GRAND ISLAND, NE (01.15.24) – The KICKER AMA ArenaCross Series, that expanded to 13 cities in 2024, rolled into the Heartland Events Center in Grand Island on Thursday, January 11th for events Friday and Saturday evenings. The Heartland Events Center is the hub of activities in the 220 acre Fonner Park Complex which was originally constructed to house the Nebraska State Fair.

In recent days extreme winter weather has blanketed much of the US and the midwest. The wind chill temperature was -25 degrees for the KICKER AMA ArenaCross Grand Island event.

“It was extremely cold outside but inside the action on the track was red hot and the enthusiastic attendees were Livin’Loud. We had a display set up in the lobby area and virtually everyone who entered the Heartlands Events Center had to pass by the KICKER setup. We had a selection of KICKER products for all to see and learn about” Lorin Morrell, who orchestrates KICKER AMA ArenaCross events, related.

Continuing “Both nights we were talking to members of the crowd about KICKER. Nebraska is truck country so the KICKER L7T under seat drew a lot of attention. There are a lot of farmers and ranchers in Nebraska and the KICKER PowerBars grabbed attention too. Marine is a growing category in the area along with life style products.”

KICKER was set in the lobby to showcase a wide selection of products when the doors opened.
The Friday night Pit Party got the action started with enthusiast walking the track and meeting riders.

Friday night got started on the track with the Pit Party. Enthusiasts really like walking the track plus talking with the riders and checking out their bikes. Soon after the Pit Party ended riders were flying high over the track mounds and navigating the tight turns through the evening from 7:30 until well after 9PM.

In addition to the action on the track T-shirt were fired into the crowd during race breaks and track maintenance periods. An air cannon fired wrapped KICKER T’s into the crowd. A special T had a certificate wrapped inside for a KICKER BullFrog to be picked up at the KICKER display in the lobby. Crowd members also participated in flag-waving sessions for a chance to win a KICKER Headphone prize.

All through the event riders were racing to cross the finish line 1st.
Lorin Morrell – MADDOG MEDIA presents a KICKER BullFrog prize to the T-shirt toss winner during a break in the action Saturday night. The winner of the Bullfrog was injured earlier in the night as he was an amateur rider on the track.

Concluding Morrell offered “The KICKER AMA ArenaCross crowd in Grand Island was lower than usual but expected due to the weather. As crowd members left for the evenings several stopped at the booth and stated their appreciation for KICKER’s participation in the AMA ArenaCross series.”

The KICKER AMA ArenaCross is Livin’Loud in 2024 and the next 2 events will be in Guthrie OK which is just 33 miles from KICKER’s world HQ in Stillwater. Previous AMA ArenaCross events in Guthrie have been standing room only in the stands. The dates are January 19/20 and 26-28.

Visit kicker.com for more.