TORRANCE, CALIFORNIA – January 12, 2023 – Pioneer Electronics (USA) Inc., a leader in aftermarket mobile electronics, is pleased to announce the distribution expansion of Specialty Marketing, Inc.’s territory to include the Southeast region consisting of Florida, Georgia, North Carolina, and South Carolina.
This strategic move is a key component of Pioneer’s new go-to-market distribution strategy aimed at optimizing reach, efficiency, and customer satisfaction. Drawing upon a deep understanding of Pioneer products and services as a result of its more than forty years as an authorized Pioneer distributor together with a proven track record in the 12-Volt industry, Specialty Marketing is well positioned to integrate seamlessly into the new territory. This expansion will not only enhance the accessibility of Pioneer’s offerings but also deliver a more efficient supply chain for Pioneer’s valued customers.
Larry Rougas, executive vice president at Pioneer Electronics (USA) Inc., expressed enthusiasm about the expanded relationship. “We are delighted to see Specialty Marketing extend its reach into the Southeast
region. Their dedication to excellence and long-standing support of the Pioneer brand make them ideal for helping us execute our new distribution strategy effectively. This expansion will undoubtedly result in an improved customer experience and increased market penetration.”
Lance Diehr, president of Specialty Marketing, Inc., similarly expects this to be a fruitful change. “Specialty is honored and appreciates the opportunity to expand our promotion of Pioneer in the Southeast. We look forward to building relationships with each of the customers in the Southeast as we have been doing for over forty years.”
For more information follow on:
Twitter at twitter.com/PioneerUSA
Facebook at facebook.com/PioneerNorthAmerica
YouTube at youtube.com/pioneerelectronics
Instagram at instagram.com/pioneercaraudio
Pioneer Electronics (USA) Inc., headquartered in Torrance, Calif., is a preeminent manufacturer of leading-edge technology solutions for the mobile electronics aftermarket. Its affiliate Pioneer Automotive
Technologies (PAT) is a key supplier for Tier 1 automotive entertainment systems and components to
vehicle manufactures. Pioneer is focused on creating the ultimate in-car entertainment experience with
high performance audio and video components, as well as connectivity with today’s smart devices.
About Specialty Marketing:
Specialty Marketing, Inc., a family-owned distribution company for over sixty years, prides itself on being
a leading distributor of Custom Home Integration & Mobile Electronics. Specialty Marketing’s primary
focus is on its customer service promise to provide premium brands and products. For inquiries, please
contact Specialty Marketing at sales@sm4.com , 800-446-9820 or http://www.sm4.com.
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