The KICKER AMA ArenaCross Was Livin’Loud In Loveland, CO

LOVELAND, CO (01.08.24) – The KICKER AMA ArenaCross filled the Blue Arena in Loveland CO on Friday and Saturday evenings January 5th and 6th for Round 4.

*When the racing action was set to start the stands were full.*

“It was cold outside but inside the action on the track was red hot and the attendees were Livin’Loud. KICKER had a display set up in the lobby area and virtually everyone who entered the Blue Arena passed by the KICKER setup with a selection of products on display. As enthusiasts came through the lobby were talking KICKER to all. Colorado is truck country so the KICKER L7T under seat drew a lot of attention as did the Harley products and woofers. Powersports is strong in the Rockies so the KICKER PowerBar grabbed attention too. Marine is a growing category in the area along with life style products. Matt Macias from Santa Fe was in the house Friday night and had a chance to connect with enthusiasts too.” Lorin Morrell-Maddog-Media, who orchestrates the KICKER AMA ArenaCross Series events, related.

*The Pit Party got the action started early on Friday night.*

*Matt Macias (L), Santa Fe Distributing area rep, was in the house Friday night and pictured with MADDOG MEDIA Lorin Morrell.*

The recently renamed Blue Arena was built as a hockey arena that holds about 7000 people. For the ArenaCross event the stands were pushed back a bit to set up the fairly short, but well designed, dirt track for riders. Over 100 riders were flying high and navigating the tight turns through the evening races from 7:30 until well after 9PM.

*Riders navigated the track Friday and Saturday nights.*

Friday evening’s event got off to an early start as enthusiasts were on the track for the Pit Party. For about an hour before the racing action enthusiasts met the rides and asked riders questions while having an opportunity to walk the track.

*Lorin Morrell presented Bullfrogs to KICKER T-shirt toss winners and the young Checkered Flag Contest winner.*

In addition to the action on the track T-shirts were fired into the crowd during race breaks and track maintenance periods. An air cannon fired wrapped KICKER T’s into the crowd. A special T had a certificate wrapped inside for a KICKER BullFrog to be picked up at the KICKER display in the lobby. Crowd members also participated in flag-waving sessions for a chance to win a set of KICKER headphones. “Seeing the smiles on people’s faces when they pick up their prizes is really special” Morrell offered.

*KICKER was set up in the Blue Arena lobby with products on display, lanyards for enthusiasts and more.*

Concluding Morrell added “The KICKER AMA ArenaCross got off to a great start for the 2024 circuit and Loveland continued the roll for the KICKER AMA ArenaCross series. It is terrific to see, and feel, the energy from members of the crowd as all are Livin’Loud at KICKER ArenaCross events.”