Kicker Was Definitely Livin’ Loud at the AMA ArenaCross in Madison, WI

MADISON, WI (12.11.23) – The Coliseum at the Alliant Energy Center in Madison was Livin’Loud for Round 3 of the 2024 KICKER AMA ArenaCross series Friday and Saturday nights December 8th and 9th.

*Enthusiast arrived early Friday evening to participate in the Pit Party and meet riders.*

Loren Morrell, who orchestrates the AMA ArenaCross events, related “It was a great to be back in Madison as the 2024 season is underway. Attendance was very good both nights and action on the track even better. The Pit Party drew enthusiasts to the track to get the evening started Friday night. Meeting riders and checking out their bikes is enjoyable for all on the track walking the massive mounds the riders would soon navigate. The KICKER booth in the lobby area had tables with products displayed for car, truck, marine and motorsports.”

*During the Pit Party enthusiast had a chance to walk the track and experience the massive mounds that riders would be flying over.*

Morrell added, “No doubt all that came to the event had a great night watching the track action and certainly connected with the KICKER brand. In addition on Friday night there was live TV and social media visibility of the Pro Racing action. Saturday night there was Pro and amateur action on the track.”

*As the racing was set to begin attendees took seats in the stands.*

On Friday and Saturday nights there were T-shirt tosses and lucky winners went to the booth with their certificate to pickup their prize. Friday night the prize was a KICKER Bullfrog with Tabor over the ear headphones the prize on Saturday night. Wes, who was on the PA system, once again did a great job adding excitement for the KICKER brand and add getting all engaged for the T-shirt toss.

*Lorin Morrell (R) presented the T-shirt toss KICKER Bullfrog prize to the lucky winners on Friday night.*

The Saturday night winner stands on his father’s shoulders after he picked up the KICKER headphones prize. The headphone box is attached to the KICKER lanyard he received earlier in the day from Lorin.

“It’s always fun when T-shirt toss winners bring their certificate to the booth to pick up their prize. Friday night the winner received a KICKER Bullfrog. Saturday night’s winner received a set of KICKER Tabor over the ear headphones. The winner was wearing a KICKER lanyard I gave him earlier. At the booth he wrapped the KICKER prize with his KICKER lanyard and walked around the event with a big smile” Morrell concluded.