The 2024 KICKER AMA ArenaCross Kicked Off In Boise, ID

Posted on by in Featured.

NAMPA, ID (12.06.23) – The Idaho Center, in the Boise suburb of Nampa, was Livin’Loud for Rounds 1 and 2 of the 2024 KICKER AMA ArenaCross season Friday and Saturday nights December 1st and 2nd. Area retailer Sound Hound was in the KICKER booth with MADDOG Lorin Morrell.

Morrell, who orchestrates the AMA ArenaCross events, related “It was a great way to kick off the 2024 season. Friday night’s attendance was very good and Saturday night was even better. The Pit Party drew enthusiasts to the track to get the evening started both nights. Meeting riders and checking out their bikes is enjoyable for all. The KICKER booth in the lobby area had tables with products displayed for car, truck, marine and motorsports. Having Byll Thies and Zach Thies in the house with local dealer Sound Hound was terrific. Their store in Caldwell is only 8 miles from the Idaho Center in Nampa. They certainly did connect with a lot of people and enthusiasts from the area.”

The Pit Party got Friday and Saturday nights events off to fast starts.
The stands filled quickly with enthusiasts.
Lorin Morrell, Zach Thies and Byll Thies (L to R) with Sound Hound pictured in the booth as Friday night got underway.

“It was a fantastic two nights,” Byll related. “We connected with so many people and handed out over 200 cards in addition to giving away many of our company’s lanyards. Quoted several jobs too. Sound Hounds is celebrating our 28th Anniversary this year and several people we saw at the booth were friends and happy customers. KICKER is a go to brand in our store. In fact we have one wall in the showroom which is decorated for the Holidays that highlights many KICKER products and a marine display. Auto, truck, marine and motorsports products are all hot categories in Idaho and KICKER has products in all those categories… Bullfrog portables too. We thank KICKER for inviting us participate in this AMA ArenaCross and look forward to the next opportunity.”

Lorin Morrell presents a KICKER Bullfrog to the T-shirt toss winner.
Early on Friday evening, crowd members began to enter the Idaho Center and passed by the KICKER booth.
Sound Hound decorated a wall in the showroom to feature KICKER products for the Holiday season.

Morrell added, “No doubt all that came to the event had a great time and certainly connected with the KICKER brand. On Friday and Saturday nights there were T-shirt tosses and lucky winners came to the booth with their Bullfrog certificate to pickup their Bullfrog prize. Wes, who is on the PA at the AMA ArenaCross events, once again did a great job adding excitement for the KICKER brand.”

The next stop for the 2024 KICKER AMA ArenaCross series is Madison WI the weekend of December 8th.

Visit kicker.com for more.