SPRINGFIELD, IL (09.05.23) – The American Flat Track Labor Day Weekend Doubleheader took place Saturday and Sunday September 2nd and 3rd. Lorin Morrell pulled with a trailer loaded with event set up tents, products, supplies and KICKER RZR on Friday morning.

“The trip began in Havasu AZ and included a stop at KICKER’s HQ in Stillwater where we loaded the trailer for the American Flat Track Race. On arriving in Springfield that was nearly 1700 miles” Morrell related.

When the gates opened Saturday morning all was set for the Labor Day Doubleheader. The weather was sunny for the weekend but a bit on the warm side. This was the 3rd year for Morrell to represent KICKER at the event.

“We were set up on the backside of the Springfield Fairgrounds main building and all attending the event passed the KICKER booth area when they entered . For the most part the RZR was Livin’Loud at 75% volume. From time to time we took it to over 90% during a demo. Attendees were almost all bikers and we could show the KICKER KMC4 in the RZR. KICKER replacement speakers were also products that caught bikers attention” Morrell offered.

The Saturday crowd this year was up from 2022 and all were excited to watch the racing. Unlike the past couple of years the weather was sunny throughout the event.


“The Labor Day Weekend Doubleheader definitely provided a lot of branding for KICKER and attendees were excited to be onsite. Being in the booth I didn’t see any racing but could hear the racers on the straightaway. A lot of lanyards were handed out and some T’s too. During each awards ceremony the MC gave shout-outs to KICKER as an event sponsor also” Morrell concluded.


From Springfield the next stop is Stillwater to reload the RAM and trailer for the Sand Sports Super Show in Costa Mesa September 15-17. Morrell will spend a few days recharging back home in Lake Havasu AZ before heading north to Costa Mesa CA.
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