12VOLT CENTRAL STUDIOS (07.17.23) – ‘Jammin’ N July’… It’s Summertime and great to see 12volt industry members Jammin’ N July to connect with consumers and drive sales.
Action over this weekend included the Steel Valley Regional XII in Wheeling WV, Custom Sounds Texas Heatwave in Austin TX, PowerBass in Huntington Beach CA, Arrowhead Marketing in Pleasant Hill MO and Code Zero Customs in Tulsa OK. Stay tuned for more on these events from the 12volt Central Studios.
The Steel Valley Regional moved to a new venue this year in Wheeling WV. The Wesbanco Arena floor was filled with Sound Quaity competitors from across North America. Larry Chijner, once again, orchestrated the largest SQ event next to the World Finals. At Sunday press deadline no results were available.
The Travis County Expo Center outside Austin was filled with hundreds of exhibitor tents and activies across the massive grounds and arena. On site drifting action was a first this year at the event with David MacDonald driving the event.The Custom Sounds Sale building floor was packed with top brands offering extra special savings on top brands.
PowerBass took the opportunity to participate with Huntington Beach Harley Davidson in a Customer Appreciation and Free Bike Wash in Huntington Beach CA. PowerBass motorcycle handlebar speaker pods and portable Bluetooth speakers were showcased for the large crowd of bikers that attended the event at the Harley dealership.
Chris Pace rolled the Arrowhead Sales and Marketing JBL/Infinity demo trailer into Pleasant Hill MO for an Friday evening event in the town’s historic downtown. The attendance was strong for the car show that featured many vintage Corvettes and included a live band, food and raffles. The JBL/Infinity trailer is loaded with various speaker brands to demo compared to the JBL/Infinity products. One side of the tailer is dedicated to marine and powersports products. “Participating at these local events is a way to connect with consumers and let them hear products that can upgrade the sound in their rides. Also we are always directing consumers to car audio shops in the area” Pace stated.
Cody Landis had Code Zero Customs setup at the Osage Casino Outside Tulsa OK. Demo vehicles from the company were on site along with custom enclosures for pickup trucks. “In Oklahoma pickups are very popular. Many pickups today are top of the line trucks. Those owners demand a great look for their aftermarket upgrades. Showcasing the custom enclosures and systems we create at our store is a great way to get the message out” Landis commented.
Online sales have been on a steady rise for the past several years. The COVID-19 Pandemic, along with stimulus checks, led to a dramatic spike in overall 12volt sales which has come to an end. The recent Amazon Prime event, and other major retailer’s online promotions, further by-passed brick and mortar retailers.
Jammin’ N July themed activities by proactive 12volt companies, organizations and 12volt retailers can utilize social media to create consumer awareness and traffic into their stores… and very importantly drive sales.
It’s imperative that 12volt retailers create a powerful in-store experience for consumers in the showroom. An impressive demonstration will bring a smile to the consumer’s face and can raise the hair on their arms as they reach for their wallets.
Sound-Off events and in-person activities are once again creating excitement. These facts indicate 12volt enthusiasts are ready to Crank It Up and get Jammin’ N July.
From the 12volt Central Studios we will continue to showcase positives across the 12volt industry. The new 12voltSTP Tool makes that easier than ever. Snap an image with your smartphone. Txt that image to 318-469-2526. PRESTO. Your company’s and positive activities could be in the 12volt News.
As an industry ‘Let’s Get Our Shine On.’ Let’s get Jammin’ N July!
Much more to come from the 12volt Central Studios.
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