12VOLT CENTRAL STUDIOS (07.17.23) – ‘Jammin’ N July’… It’s Summertime and time for 12volt industry members to ‘Crank It Up’ to connect with consumers and drive sales!
On Saturday it was Papasin Sound with BassWars in Bloomington CA and Arrowhead Sales in Independence MO. On Sunday it was East Coast Audiophiles at Genesis Audio Lab in Gahanna OH.
On Saturday Richard and Linda Papasin, along with Jesse Navarro, spearheaded the BassWars Summer Beat Down event in Bloomington CA at the EnviroPros facility. A competitor made the connection to host the event on the EnviroPros grounds.
“It was super hot…. over 100 degrees and the parking lot asphalt made it hotter. We did have a big fan under the BassWars tent that cooled a little bit. We had 55 enrtees and all were happy to be among friends and fellow competitors” Linda Papasin related.
Continuing “Also on site were 3 12volt vendors with tents. AutoTech has a large customer base on the competition scene with their alternators and owner Sam DeSantos was in the house. Massive Audio was under a tent with Rigo Ibarra and provided products for event giveaways. Reisenauer Designs, with owner Chris Reisenauer, was here showcasing his company’s CNC engraving and custom work he does for many competitors.”
On Saturday evening in Independence MO Chris Pace, Arrowhead Sales, was set up with his JBL demo trailer on the Noland Road Crusin’ Strip. “Along the Noland Road strip of a couple miles there are 3 shopping centers that allow car shows and demos to take place. Food trucks also pass along the strip to make this a very busy time from 6 until 10 PM” Pace stated.
Adding “I pulled in with our JBL demo trailer and had a great spot at the end of a parking aisle. A door on each side of the trailer flips up and we have demos setup between JBL speakers and various brands. One side is set up just to demo marine and motorcycle…Powerbars too. I know there were over 50 demos that really opened peoples ears and eyes. I also directed consumers to several local shops to stop in and add some JBL to their rides’”
On Sunday, July 16th, Cassie Busson orchestrated an East Coast Audiophiles (ECA) and IASCA Mid Summer SQ Show at the Genesis Audio Lab store in Gahanna OH. “This was such a terrific opportunuty to bring car audio to the forefront in the communty with a premier home AV dealer in the area. We had 11 ECA competitors and 13 IASCA competitors audition the systems in their rides.”
Continuing “Sound Quality in music was the focus of this event. Competitors showcased their systems for judging. Then all went into the Genesis Audio Lab and experienced great home audio. In addition the was a delicious buffet and time for all to sit down and talk about great sounding music.”
Online sales have been on a steady rise for the past several years. The COVID-19 Pandemic, along with stimulus checks, led to a dramatic spike in overall 12volt sales which has come to an end. Jammin’ N July themed activities by proactive 12volt companies, organizations and 12volt retailers can utilize social media to create consumer awareness and traffic into their stores… and very importantly drive sales.
It’s imperative that 12volt retailers create a powerful in-store experience for consumers in the showroom. An impressive demonstration will bring a smile to the consumer’s face and can raise the hair on their arms as they reach for their wallet or credit card.
Sound-Off events and in-person activities are once again creating excitement. These facts indicate 12volt enthusiasts are ready to Crank It Up and get Jammin’ N July.
From the 12volt Central Studios we will continue to showcase positives across the 12volt industry. The new 12voltSTP Tool makes that easier than ever. Snap an image with your smartphone. Txt that image to 318-469-2526. PRESTO. Your company’s and positive activities could be in the 12volt News.
As an industry ‘Let’s Get Our Shine On.’ Let’s get Jammin’ N July!
A Big 12volt Central Studios hats-off to the Papasin’s and Papasin Sound, Chris Pace with his efforts at Arrowhead Sales along with Cassie Busson and her efforts to grow the SQ community with East Coast Audiophiles (ECA), IASCA and Ohio Sound Quality Groups.
Much more to come from the 12volt Central Studios.
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