The 2023 Grand Haven, MI Jeep Fest Stretched for 3 Blocks Downtown

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GRAND HAVEN, MI (05.23.23) – The 2nd Annual Grand Haven Jeep Fest exceeded all expectations which sets the stage for an even larger event in 2024.

Retailer Tech Audio owner Jim Cooper connected with the local event organizer and secured a large booth for the Saturday, May 20th, event. “I saw the success of the first event last year and saw the potential for an even larger event this year. The Jeep category continues to grow and Jeepers are a real community. Alpine is a key brand in our store so I contacted my area representative Mike Schafer at Midwest Sales and that got the ball rolling. He contacted Alpine’s Chris Reavis and the next thing we knew all was set to have the Alpine RAM under an Alpine tent at Jeep Fest 2023 in downtown Grand Haven” Cooper relayed.

The street in downtown Grand Haven MI was busy on a chilly Saturday morning.
Tech Audio was under an Alpine tent next to the RAM. A loaded company Jeep was on the right.

Grand Haven is listed as a town of 11,000 in the latest census reports. The main street downtown is filled with local businesses on both sides of the street. Three city blocks were blocked off the the Jeep Fest with 150 Jeeps assigned a space. Even more Jeeps were parked adjacent to the 3 blocks. Those businesses were open on Saturday and benefitted from the crowd of several thousand through the day.

A selection of Alpine products and POP for Jeepers.
Jim Cooper in the Tech Audio showroom with an event offer sheet for a 15% discount through the end of May they handed out at the non-selling Jeep Fest event.

Mike Schafer related “All came together for the event that was not a selling show. We took a selection of Alpine products and set up under a Tech Audio tent that was next to the Alpine tent with Chris doing demos in the RAM. It was so terrific to see the Alpine brand working together with a proactive retailer like Jim at Tech Audio to connect directly with consumers….especially consumers like the Jeepers community.”

“Jeepers certainly like to add aftermarket products to their rides. When a Jeep owner experienced the Alpine system in the RAM their eyes opened wide for sure. Next stop for many of them was to catch up with Jim in the next booth” Reavis offered.

This drone image shows the scope of the 3 block downtown Jeep Fest event.

“We set up a number off appoints at the event and Monday the 22nd, yesterday, we were plenty busy in the store. Based on this year’s success the event organizers is already contacting city officials for a 5 block area in 2024. The Grand Haven Jeep Fest is a charity event with proceeds going to the local Ferry School. Tech Audio truly appreciates the support from Alpine this year and looks forward to an event larger Grand Haven Jeep Fest in 2024” Cooper concluded.

Visit facebook.com/grandhavenjeepfest for more.