KICKER Was Livin’ Loud at the Progressive American Flat Track in Sacramento

SACRAMENTO, CA (05.15.23) – The Progressive American Flat Track hosted the first mile race of the season with the 58th Legendary Sacramento Mile at the California State Fairgrounds on Saturday, May 13th. KICKER was Livin’Loud with a selection of products under the tent plus a loaded Polaris RZR. Lorin Morrell and Dana Doyle were in the house to get all set up and connect with racing enthusiasts throughout the event.

Morrell, who orchestrates KICKER at American Flat Track events, rolled 600 miles from Lake Havasu AZ towing a trailer filled with everything to showcase the KICKER lineup at the event. Dana Doyle-Doyle Sales, the KICKER area representative, came in from close by Folsom CA to work the event.

*Early on Saturday KICKER was setup for the Sacramento Mile.*

*Enthusiast lined up to watch racers on the track.*

“We were setup and ready well before the gates opened at 2 in the afternoon. The KICKER tent, with a wide selection of products on the tables, along with the ZRZ that was Livin’Loud with demos drew enthusiasts all during the event. Racers ran practice runs through the afternoon and the racing began at 7pm following the opening ceremonies” Morrell related.

*Dana Doyle stayed busy under the tent connecting with attendees during the day.*

*Lorin Morrell (L) and Dana Doyle with one of the many products on display under the KICKER tent.*

Doyle stated “During the event attendees really were drawn to power sports products as there is a lot of motorcycle action in the area plus marine too. There are a lot of pickups on the road and many people checked out the new KICKER down-firing loaded enclosures. No doubt events like this really puts the KICKER brand and products in front of the right audience. By the end of the day I had directed probably 10 attendees to KICKER dealers in the area.”

*The loaded KICKER RZR let attendees see the many possibilities they could add to their UTV.*

*Racing on the track lasted into the night.*

By 11:30 pm Morrell and Doyle had all packed into the trailer which capped the long and very busy day. The next Progressive American Flat Track Race is in Lexington KY on May 27th. KICKER is a sponsor of the 2023 Progressive American Flat Track series.