LAKE HAVASU CITY, AZ (04.24.23) – KICKER stretched West from Stillwater, OK to join dealers and fans with festivities at Desert Storm, running April 19-23, on Lake Havasu and in Lake Havasu City, AZ.
The KICKER XRV rolled out of KICKER HQ for the 1100 mile trip to Lake Havasu AZ. Jeremy Wynn, Events and Promotions Manager, was behind the wheel and Steven as the navigator as the XRV hit the road.
This was the 7th year with KICKER participating in Desert Storm. KICKER first started at Desert Storm with a 10×20 booth with River Dave and Wired 4 Sound. The last 4 years KICKER has been onsite as the Title Sponsor with a much, much larger presence at the downtown Street Festival and on the lake with the Poker Run and boat parades through the days and evenings Friday and Saturday.

Tracy Focht related “Another amazing show in Havasu! The weather was perfect with a perfect vibe from the crowd. The people who attend Desert Storm are always happy, and just want to have a respectful good time with their friends and family. Thanks again to Elite Audio in Lake Havasu plus Eliminator Boats for showcasing the 27’. Also thanks to 187 Customs for allowing us to bring the Firedock of Street Outlaws that was a hit. Plus a big thank you to Frank and Annette Zepeda, owners of the BoomToon, for treating us like family.”
Continuing “The staff at Murfco provided strong assistance and equipment throughout the event. Desert Storm has grown into a family event and we love them all out there. We look forward to 2024!”
Dan Murphy’s Murfco is the Southern Nevada, Arizona and SoCal Rep Firm for KICKER.


Focht concluded “We feel this grass roots event is the perfect event to work directly with both boat manufacturers, dealers and end consumers. This allows us and our dealers to learn more about what customers are actually looking for and where the the target market is headed. Each year we work diligently to better our approach and showcase KICKER at the event.”
Jeremy Wynn offered “It’s so great to see attendees in and around the KICKER XRV. They definitely see and Hear, in the BoomRoom, KICKER was definitely Livin’Loud. Having Carlos Jimenez on site to connect with members of the crowd in the XRV BoomRoom worked out very well.”


Lorin Morrell, Maddog_Media, is on site at many KICKER consumer events…including Desert Storm. Morrell related “The attendance at this year’s Desert Storm looked like an increase from last year. I was busy across the venue, including driving a filming boat on the lake, and got the feeling this year was bigger to 2022. We will watch for the attendance estimates to be released.”


From the first night kick-off vendor party, to the hustle of the street party, to the Poker Run and the family atmosphere throughout the event Desert Storm 2023 at Lake Havasu City was amazing. Lasting friendships were created with extended families at Desert Storm. At Desert Storm 2023 KICKER went overboard and was definitely Livin’Loud.”
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