LITTLE ROCK, AR (03.27.23) – The KICKER AMA ArenaCross 14-City Series rolled into the Barton Coliseum on Friday March 24th. Arch Street Audio, a strong KICKER dealer in Little Rock, was in the house with owner Rocky Carter and JC Bradburg. The Arch Street Audio team connected with attendees throughout the evening.
“It was terrific to have the Arch Street Audio crew at the event and in the KICKER booth in the lobby. They really know their stuff when it comes to seeing all the opportunities for consumers to install KICKER gear in their rides.” Lorin Morrell, who orchestrates the KICKER AMA Arenacross Series events, related.
The KICKER booth was in the lobby area and virtually everyone attending the event had to pass by and see the selection of products displayed on the tables. Arch Street Audio placed a large company banner on the back wall in the booth to put the company’s brand in front of enthusiasts attending the event.
Brad Ganz, KICKER Sales Manager for the territory, was in the booth with his wife and 3 children…who are triplets. Rocky Carter offered “It was super to see Brad and his family drive to Little Rock to work in the booth. While in the booth he learned firsthand what enthusiasts are looking for when they come into our store. He saw that UTVs, marine, bikes and pickups owners are our customers in the area.”
Continuing Carter stated “We also saw several attendees brought their 14 to 16 yearolds to see about gear for their future rides. JC spent time with them and connected with those future customers. We gave out a large box of our T-shirts plus company stickers and business cards. We are certainly ready to participate in a future event with KICKER.”
A very busy Pit Party got the action started very shortly after the doors opened. Attendees walked the track and had an opportunity to meet the riders and check out the motorcycles they would be riding around the track and flying high over the mounds. As soon as riders left the starting gate the track was red hot as riders and attendees were Livin’ Loud.
Morrell added “Once again the stands were filled with enthusiasts who were excited to see the riders circle the track and cheered when the riders flew high off the track mounds. In addition to the action on the track wrapped KICKER T-shirts were tossed into the crowd during race breaks and track maintenance periods. A special KICKER T had a certificate wrapped inside for a KICKER BullFrog prize to be picked up at the KICKER display in the lobby. The lucky lady who caught the KICKER T with the certificate carried her young son to the booth and was smiling from ear-to-ear when she saw her prize. Rocky and I placed the Bullfrong in her hands. We told her she would be Livin’Loud with KICKER.”
Crowd members also participated in flag-waving sessions as Wes Kain was on the PA system exciting members of the crowd to wave checkered flags for a chance to win KICKER Lifestyle products. All the winners smiled with Kicker prizes in their hands.
For the last 5 AMA KICKER ArenaCross events a KICKER dealer from the area was under the KICKER tent in the lobby and connected with attendees. Those 4 dealers-MB Customs 303 in Denver, Tunes and Tint in Amarillo, Expert Customs in Tulsa, Star City 12Volt in Salem joined Arch Street Audio to create traffic in their stores that will stimulate future business and make the cash register ring.
The 2023 AMA KICKER ArenaCross in Little Rock AR on Friday, March 24th wrapped the very successful 14-City Series that saw enthusiasts Livin’Loud with KICKER.
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