The KICKER AMA ArenaCross 2023 Series Rolled Into The Salem Civic Center

SALEM, VA (03.20.23) – The KICKER AMA ArenaCross 14-City Series rolled into the Salem Civic Center on Friday March 17th. Star City 12Volt, a strong KICKER dealer in Roanoke just 7 miles from Salem, was in the house with owner Hoyt Richardson and staff. The Star City 12volt team connected with attendees throughout the evening.

“It was terrific to have the Star City 12Volt team at the event and under the KICKER tent in the lobby. They really know their stuff when it comes to custom installations” Lorin Morrell, who orchestrates the KICKER AMA Arenacross Series events, related.

*Hoyt Richardson (R) and Star City 12Volt team member connected with members of the crowd under the KICKER tent in the lobby.*

*Once again the Pit Party got the evening off to a fast start as attendees walked the track and met with riders.*

The KICKER tent was in the lobby area and virtually everyone attending the event had to pass by and see the selection of products displayed on the tables. Star City 12Volt placed a company banner on the back wall under the tent to put the company’s brand in front of enthusiasts attending the event.

A very busy Pit Party got the action started very shortly after the doors opened. Attendees walked the track and had an opportunity to meet the riders and check out the motorcycles they would be riding around the track and flying high over the mounds. As soon as riders left the starting gate the track was red hot as riders and attendees were Livin’ Loud.

The KICKER T-Shirt toss certificate landed in this young enthusiast’s hands and he made a beeline to the booth to pick up his Bullfrog prize. Star City 12Volt owner Hoyt Richardson is on the left as Lorin is set to hand over the Bullfrog prize.

*This rider is set to launch off a mound and circle the track.*

Morrell added “Once again the stands were filled with enthusiasts who were excited to see the riders circle the track and cheered when the riders flew high off the track mounds. In addition to the action on the track wrapped KICKER T-shirts were tossed into the crowd during race breaks and track maintenance periods. A special KICKER T had a certificate wrapped inside for a KICKER BullFrog prize to be picked up at the KICKER display in the lobby. The young man who caught the KICKER T with the certificate made a beeline to the booth and was smiling from ear-to-ear. Hoyt and I placed the Bullfrong in his hands and he said he could not to wait to get it playing. We told him he would be Livin’Loud with KICKER.”

Crowd members also participated in flag-waving sessions as Wes Kain was on the PA system exciting members of the crowd to wave checkered flags for a chance to win KICKER Lifestyle products. All the winners smiled with Kicker prizes in their hands.

For the last 4 AMA KICKER ArenaCross events a KICKER dealer from the area has been under the tent in the lobby and connected with attendees. Those 4 dealers-MB Customs 303 in Denver, Tunes and Tint in Amarillo, Expert Customs in Tulsa and Star City 12Volt in Salem created traffic in their stores that will make their cash registers ring and stimulate future business.