PHOENIX AZ (03.04.23) Larry Frederick, a truly unique member of the 12volt industry, passed away on Thursday afternoon March 2nd. Larry had been in rehab following back surgeries and anticipated getting back to work driving business at Cicada Audio. Larry Frederick was always on the leading edge of product development to fill a specific need. He founded Cicada Audio to fill the need for top quality audio products across the fast growing motorcycle category. Larry had a fast ride on many bikes until his recent passing on Thursday March 2nd.
Members, across all sections of the 12volt industry, remember Larry Frederick as a man who did not mence words in any setting to make a point. In one instance probably 2 decades ago Larry, who was making an industry presentation during a meeting, was asked by the event organizer to leave the room for words he used during the presentation.
Larry Frederick had several business lives in the 12volt industry including Cerwin Vega/Diamond Audio, Elettromedia, Phoenix Gold plus Alpine and Concept.
In the business arena Larry Frederick was business casual with Tommy Bahama shirts, shorts and sneakers. But with a definite plan.
The 12volt Central Studios offers great symphany to Larry’s wife Adrianna along with daughters Catherine and Ashley. Condolences to all the friends Larry he enjoyed across the 12volt industry.
Larry Frederick will continue his ride as Cicada Audio stays on highways across the US and beyond. When a favorite song comes on as you ride honk the horn twice for Larry Frederick.
Stay tuned for more.
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