The AMA KICKER Arenacross 2023 Was Livin’Loud In Reno

RENO, NV (02.06.23) THE AMA KICKER Arenacross 2023 Series has been expanded to 14 race dates across the U.S. The series returned to the Reno-Sparks Livestock Events Center for the 8th 2023 event on Friday, February 3rd.

“It was great to get back to Reno this year. The Reno-Sparks Livestock venue is perfect for Arenacross. The whole track area can be seen from the stands and again this year the stands were packed. Also, the lobby area is positioned so the KICKER tents can be seen from the stands and as attendees enter the facility.” Lorin Morrell related.

Fans gathered in the pits as soon as the pre-race Pit Party started.

New for the AMA KICKER Arenacross Series for 2023 is the pre-racing Pit Party. Fans get a chance to meet and talk with racers on the track and in the pit area. “This Pit Party was the best so far this year. Not only did fans get to meet and talk with their favorite they are walking all over the track for over an hour before the racing started” Morrell added.

Fans walked the track to check the dirt mounds.
Before the racing started the arena lights dimmed and fans grabbed their smartphones during the playing of the National Anthem presentation.

Continuing “With walkups the event was s sellout. Prior to the racing there was a special presentation of the National Anthem. The arena lights were darkened and attendees held their smartphones with the spotlight on throughout the playing of the National Anthem.”

Riders are positioned in the starting gate to get the AMA KICKER Arenacross underway in Reno.
This rider was flyin’ high and the crowd was Livin’Loud!

As soon as racers hit the track they got their rhythm as they went up a mound and easily flew over the next mound to land… 50 feet away. Between races the PA announcers let the crowd know there was a special offer inside one of the KICKER T’s being tossed into the stands to attendees. The certificate was for a KICKER Bullfrog. Once again the child of a fan came to the KICKER booth and pickup the Bullfrog prize from Lorin Morrell.

Lorin Morrell is Livin’Loud as he presents the young T-Shirt toss winner his Bullfrog prize.

“We talked with enthusiasts and many had questions about what KICKER products would be best for their rides. The KICKER PowerBar was once again grabbed a lot of attention in the booth. Fans from the area also had questions about KICKER products for their trucks, boats, cars, bikes and side-by-sides” Morrell concluded.

KICKER products set up before the event opened.

Next up for the AMA KICKER Arenacross is Denver CO on Friday, February 10th. Local KICKER retailer MB Customs 303 is scheduled to be in the house.