The AMA KICKER Arenacross Was Livin’ Loud in Prescott Valley, AZ

PRESCOTT VALLEY, AZ (01.16.23) – The Findlay Toyota Center was sold out of Friday night January 13th for the AMA KICKER Arenacross. The arena area was reconfigured from a hockey rink to a dirt track with mound after mound riders had to navigate as they made their way around the track.

*The Findlay Toyota Center was the site of the AMA KICKER Arenacross in Prescott Valley.*

*The pre-race Pit Party brought fans and racers together track side and on the track.*

Prior to the race card fans enjoyed meeting riders in the Pit Party. “The pre-race Pit Party is new this year and starts about an hour before racing begins. Fans got a chance to speak with, and get to know a little about, their favorite riders and how they ride on the track. All had smiles on their faces. In addition the Pit Party adds time to the length of time Arenacross fans spend at the event. Many fans are in the venue until 10PM. This provides us more time to talk with attendees about products in the KICKER product lineup” related Lorin Morrell-Maddog_Media who orchestrates KICKER activities at the AMA Arenacross events.

Once the Pit Party area cleared the track was opened riders cranked up their bikes and made their ways around the very difficult track circuit where the dirt mounds were barely 15 feet apart. Many of the riders were able to fly over one mound and land on the downside of the next mound. Some riders didn’t have smooth landings and had to adjust their body parts before continuing the race.

*Riders on the track in front of a full house of spectators.*

*The Kicker booth set up in the lobby Friday afternoon before the event started.*

*A wide variety of KICKER products on tables for fans to check out.*

KICKER had a booth set up in the lobby with a wide selection of products set up on tables under the tent. AMA Arenacross attendees are definitely interested in audio products as many enjoy motorcycle, PowerSport, Lifestyle and/or marine activities in addition to their everyday drives.

Morrell added “In the Prescott Valley there are a lot of opportunities for outdoor activities. PowerBars for side-by-sides and marine installs plus under seat truck boxes and Harley setups grabbed a lot of interest in the KICKER booth.”

*Kyle Peters doing what he does best in this post by @matty.media. Also see @kylepeters*

*Event promotions by announcers provide opportunities for members of the crowd to win prizes. This happy winner received a KICKER Bullfrog from her father.* Photo by @matty.media

*Mounds on the track can be less than 15 feet apart!*

There were more Pro riders at this Arenacross as recent heavy rain in California cancelled many outdoor riding events.

“This AMA KICKER Arenacross season was expanded to 14 events all across the U.S. The Prescott Valley event was the 4th event and next on the schedule is Guthrie Oklahoma on January 21st. With Guthrie very near the KICKER HQ in Stillwater we know the whole state will be Livin’Loud!” Morrell concluded.