TULSA OK (12.30.22) The Car Toys Tulsa Sony Mobile ES Build is already getting action in front of the store in Tulsa. Mark Adams, Car Toys Tulsa store manager’s 2023 Prius, was the retailer’s contest entry. “This was a 2-month project to complete. We finished just a day prior to the contest deadline. Already the Sony ES build is getting attention out front of the store…even in very chilly weather.”
The Car Toys Tulsa store is a free standing building across the street from a Walmart Super Center. Talk about possibilities for visibility for Sony ES Mobile products.
Contestants were tasked with building an effective Sony Mobile ES demo vehicle to show installation creativity highlighting Sony Mobile ES benefits to consumers. Spotlighting the Mobile ES name and outlining how contestants would utilize the vehicle in practical ways to sell Sony Mobile ES systems were added requirements to enter the contest.
Car Toys Tulsa was selected as a Top 10 entry in the ES Mobile Build contest but did not place in the Top 3.
Car Toys owner Charles Stewart related “When our Sony rep Richard Wong told us about the ES Mobile build contest we saw the possibilities and started making plans. An employee’s personal car could be the build vehicle and Mark jumped at the opportunity to make the installation in his Prius. He and I have worked together for probably 20 years and I knew he would give the build his all.”
“I worked on the build in the Car Toys Tulsa installation bay on Sundays as we are closed. Also, Tuesday is an off day for me, so I could work in the bay too. Charles and Chance, along with techs Frank and Gabe, were right there when I asked for input or needed a few extra hands” Adams offered.
Continuing Adams stated “We did a lot of planning to design the system. We wanted the Prius interior to look stock and demonstrate the sound quality of the Sony ES Mobile System. In addition we wanted to highlight in-vehicle LED lighting which we did in a couple ways. There is chasing LED’s around the top trunk interior plus under Mobile ES products installed in the trunk. One of the LED light patterns showcases the ES Mobile theme color. I was able to show the many aspects of the build in a video which I included with our contest entry. All in all we are very pleased with the Car Toys Tulsa Sony Mobile ES build.”
Stewart concluded “We thank Sony for creating the Mobile ES build program and the opportunity to participate. The program shows a lot of thought and in the end equips many dealers across the U.S. to showcase the Sony ES Mobile brand and possibilities in their area. We will definitely plan store activities around the build plus have the Prius on site at many local offsite events we do each year. Ultimately the build program will drive business for all ES Mobile retailers.”
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