Buford, GA – 11/23/2022 – This month marks 40 years of service in the mobile electronics industry for Scott Hochmuth. His career can be traced back to Atlanta’s Southside where Turtle Records and Tapes employed him as assistant manager. Not only did Scott thrive in his position, but he was exposed to more than just vinyl, cassettes, and 8-track tapes. He was introduced to a wide variety of music and broadened his love for good quality sound.
Scott jumped at the chance to gain more industry knowledge and take control of his paycheck through commission sales by joining Atlanta HiFi chain, Stereo Village, in November of 1982. Stereo Village sold car audio and home audio and video. Most of the action here could be found in the 10×10 car audio room and there is where Scott had to quickly learn how to sell car audio. Scott’s competitive nature and no-nonsense approach to helping customers find the right fit for their needs in an honest and matter-of-fact manner set the tone for decades of integrity and character seen in his relationships with dealers today.
His prowess made him an excellent choice for store manager at American Radio a few years later. His store was a test location for Rockford Fosgate and Scott was one of the first in GA to attend the Rockford Technical Training Institute in Phoenix AZ, which was then taught by Ron Trout. This training elevated Scott’s knowledge base and catapulted him above the competition in Georgia. He was building ported enclosures and passive crossovers when everyone else was still doing a deck and four speakers.
Scott names Lindsay Davis with CMA sales as an early mentor. Davis was Scott’s Alpine rep at Stereo Village and the person he saw living an enviable dream in the industry. Scott was ready to pursue the rep life and opportunity struck in 1989 with Fultron Car Audio and their sister company Fulmer helmets. Scott was still in his 20s and found himself surrounded by men with decades of experience. The youngster had to prove himself and landed at the right place at exactly the right time. During his tenure, Fultron became Memphis Car Audio and he was there for the explosive growth that followed. Scott excelled in this position and earned many awards including “Top Salesman” for the Memphis brand, the Fulmer Helmet brand, and for overall sales.
At the end of 2015, when Scott’s position with Memphis came to an abrupt end, he decided to start his own rep firm. Real Performance Marketing (RPM) was a startup out of nothing. He built his company from scratch depending on credit cards for a very lean first year. In year two, he broke even. By year three, he was turning a profit and paying off the debt. The next five years saw much change, growth, and expansion for Scott and RPM.
Today, Real Performance Marketing is a team of four outside reps, an inside rep, and an office manager representing 20 lines in the Mobile Electronics and Powersports industries covering the entire Southeast and Mid-Atlantic regions. Scott feels very blessed to have such an amazing team to work with every day. He loves what he gets to do for a living and plans on continuing to work as a rep for at least another 20 years. Not bad for a guy who has been in the industry since the 8-track.
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