CORNELIUS, NC, July 13, 2022 — Brian Tedesco, President/CEO Blaupunkt Americas, and David Wall, CEO Freeman’s Car Stereo announced a strategic partnership that will relaunch the Blaupunkt brand in the United States with Freeman’s Car Stereo as the first Authorized U.S. retailer. Blaupunkt’s relaunch is aiming to become a premier Tier 2 mobile electronics brand in the United States by offering quality products to select dealers, while vigorously protecting margins and MAP.
Tedesco’s relationship with Freeman’s Car Stereo began in 2021 when he brought his Porsche into Freeman’s Charlotte location to have a Blaupunkt MonteCarlo 750 radio installed. During that job, Tedesco revealed to store manager, Robert Yates, that he was in fact the CEO of Blaupunkt Latin America Division and lived in Charlotte as well. In hopes of finding a new source for radios during a time when they were difficult to acquire, Yates connected Tedesco to Freeman’s CEO David Wall to see what was possible. From there, the relationship has developed and as result, the reintroduction of the Blaupunkt brand in the United States.
“We’re thrilled to be a strategic partner, help Blaupunkt relaunch the brand in the U.S., and be the first authorized dealer to bring their product to market,” said David Wall. “Blaupunkt is still a name that consumers recognize and trust, and we look forward to working with Brian to continue building the brand again here in the United States.”
“Relaunching Blaupunkt in the United States is important to Blaupunkt’s global presence. We have the technology and the know how,” Brian Tedesco said. “Our goal is to build a high quality product that customers love and is profitable to our select dealers. I couldn’t be happier to be going into this launch with a retailer that has the history, reputation, and footprint that Freeman’s does.”
Blaupunkt product is expected to be brought to the U.S. market within the next 60 days.
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