KICKER Was Livin’ Loud at the American Flat Track Event in Lexington

LEXINGTON, KY (05.31.22) – The KICKER rig rolled into the Red Mile venue in Lexington for the Progressive American Flat Track’s inaugural Memorial Day weekend doubleheader Saturday and Sunday…May 28th and 29th. On Thursday, with Lorin Morrell behind the wheel of the Gator wrapped pickup, set up began. The 25’ trailer behind the pickup was packed with tent, tables and products for the KICKER setup on vendor row. The loaded KICKER RZR rolled out of the trailer to let all know KICKER would be Livin’Loud at the event.

*KICKER was set up Saturday morning. The Red Mile stands are on the left.*

*This Saturday afternoon Lorin Morrell selfie shows KICKER vendor row.*

“The Red Mile venue was a really good for vendors to set up and display their products to enthusiastic fans as they came in for the races. On Saturday the gates opened at 3 but we had been very busy before noon talking with other companies on vendor row and members of race teams as the came in to get ready to race. A little before 9 PM all was winding down. Sunday went pretty much for same way. The stands, which were designed for horse racing, seat 6000 and were near capacity both race days” Morrell related.

*The Red Mile stands were full and many could watch racers on the back straightaway on the Progressive Jumbotron.*

*Racers race past the crowd in the Red Mile stands.*

Continuing Morrell offered “This area of the country is really strong for marine with bike enthusiasts right behind. In fact I spent time in the booth talking to friends who rode their bikes in for the event. Both mentioned they both had KICKER gear in their cars years back. One was from New York and the other from Florida. In the RZR we conducted demos throughout both days. The Tower Speakers and SoundBar also showed marine applications. All who visited vendor row definitely knew KICKER was there and Livin’ Loud.”

*Visitors in the Mission vendor hospitality area could check out KICKER gear while picking up a tasty Mission Foods snack.*

*On Monday Morrell earned points as he fueled up the KICKER rig in Cairo, IL on the 800 mile drive to Stillwater, OK.*

KICKER also had a presence in the Mission sponsor hospitality area. The team in the KICKER HQ fab shop put together a super display that lighted up to spotlight products that could be used on bikes, marine and power sports.