RENO, NV (02.07.22) – The KICKER AMA Pro ArenaCross 6-City Series, with 10 races, raced into the Reno-Sparks Livestock Events Center for Rounds 7 and 8, February 4th and 5th. The Events Center seats 9500 and both Friday and Saturday nights the riders raced to an enthusiastic crowd.
“The KICKER display setup in the lobby area attracted enthusiasts throughout both evenings. The KICKER tents actually overlooked the arena. Dana Doyle, with KICKER area rep firm Doyle Sales Company, was on site both nights and spent time showing KICKER products to members of the crowd with local dealer Nevada Auto Sound Reno. Curtis Weethee, store owner, and Thomas Wing had a lot of face time with members of the crowd,” Lorin Morrell, Maddog_Media who orchestrates KICKER’s presents at the events, stated.
Doyle related, “Nevada Auto Sound believes having these events helps their business and they want to participate in upcoming events. They made up KICKER fliers with a 10% discount for customers to come into their store after the event. While in the booth they also visited with old customers.”
Continuing, Doyle noted, “Off-roading is big in this part of the US. The KICKER PowerBar really grabbed attention. Also the marine towers. The BullFrog was a product most had not seen and they were amazed at the sound. There is a good chance several people will head to the store with the 10% off coupon to pick up a Bullfrog. It was a great 2-day event for me to spend time with this key dealer and interact with so many consumers.”
“Friday night was a good night and Saturday night was packed. Attendees were very engaged with action on the track. Amateur riders took to the track during the day and pro riders took the track through the evening from 6 until well after 10PM. In addition to the action on the track KICKER T-shirts were fired into the crowd during Pro Race breaks and track maintenance periods. A special T had a certificate wrapped inside for a KICKER BullFrog to be picked up at the KICKER display in the lobby. The lucky lady from the crowd had a big smile when she picked up the BullFrog. In fact, her husband is a racer. The PA system announced the T-Shirt contest and there were people who came to the booth to ask ‘what is a KICKER BullFrog’?” Morrell added.
Concluding, Morrell offered, “The KICKER AMA Pro ArenaCross got off to a great start in Loveland CO. Successful events in Amarillo, Oklahoma City/Guthrie OK and Greensboro NC preceded Reno. Each event has added excitement to the 2022 Series. Next stop is Denver CO, February 11th and 12th, with Rounds 9 and 10. The KICKER AMA Pro ArenaCross is Livin’ Loud in 2022.”
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