The KICKER AMA Pro ArenaCross 2022 Series Kicked Off in Loveland, CO

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LOVELAND, CO (01.11.22) – The KICKER AMA ArenaCross 6-City Series, with 10 races, kicked off January 7th and 8th at the Budweiser Events Center in Loveland, CO.

The Budweiser Events Center in Loveland, CO was the site of the January 7th and 8th KICKER AMA ArenaCross.

“It was cold with snow outside but inside the action on the track was red hot both nights and the attendees were Livin’ Loud. We had a display area in the lobby area and virtually everyone who entered the Budweiser Events Center had to pass by the KICKER setup. We had a selection of KICKER products for all to see. For at least 90 minutes on Friday and 2 hours on Saturday we were talking to members of the crowd about KICKER. Colorado is truck country so the new KICKER L7T under seat drew a lot of attention as did the OE Direct fit speakers. Powersports in strong in the Rockies so the KICKER PowerBar grabbed attention too,” Lorin Morrell-Maddog-Media, who orchestrates the KICKER AMA ArenaCross Series events, related.

KICKER product setup in the lobby before the event began.
Track prep early Friday.

The Budweiser Events Center was built as a hockey arena that holds about 7000 people. For the ArenaCross event the stands were pushed back a bit to set up the fairly short, but well designed track, for riders. For Saturday night’s event the stands were nearly full. Over 300 riders were on hand both days to take practice runs plus amateur and pro riders on the track for dozens of heats through the evening from 6 until well after 10PM.

Riders on the track raced for the top spot on the podium.
The event center was built for hockey and it was a quick trip around the track for riders.

Matt Macias, Colorado staff member of Santa Fe Distributing in the Rockies, was on hand Saturday night to work the booth along with Lorin Morrell. “Lorin does such a great job getting everything set up to showcase KICKER at the AMA ArenaCross events. So many attendees are interested in the KICKER products that will fit their rides,” he stated. Macias resides in Aurora CO about an hour from Loveland. Santa Fe Distributing in a key KICKER Distributor of longstanding based in Lenexa KS.

Lorin Morrell gives a big thumbs up with the winner of the T-Shirt toss with his KICKER BullFrog Prize.
Matt Macias (R), Santa Fe Distributing, was on site for the Saturday day event and is pictured with Lorin Morrell and more KICKER Bullfrog prize winners.

In addition to the action on the track T-shirt are fired into the crowd during race breaks and track maintenance periods. An air cannon fires wrapped KICKER T’s into the crowd. A special T has a certificate wrapped inside for a KICKER BullFrog to be picked up at the KICKER display in the lobby. Crowd member also participate in flag-waving sessions for a chance to win a KICKER BullFrog.

The 2022 KICKER ArenaCross Series will be Livin’Loud.

Concluding Morrell added, “The KICKER AMA ArenaCross got off to a great start in Loveland and the next stop is Amarillo TX on Saturday, January 15th. We look for a great turnout there as well. The KICKER AMA ArenaCross is Livin’ Loud in 2022.”

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