SHREVEPORT, LA (12.27.2021) – We truly wish all across the 12volt industry had a Merry Christmas and will enjoy this week as the Happy Holidays Season and 2021 come to a close.
2021, that was driven by the COVID-19 Pandemic, certainly has been such a very strange year on so many fronts. Many retailers posted record sales in the first part of the year while vendor companies within the 12volt industry struggled with the impact of product delays. Travel restrictions by many companies added to the difficulties that impacted the overall day-to-day business across the 12volt industry.
The tremendous spike in online holiday sales no doubt impacted recent traffic in brick and mortar storefronts. Online holiday sales in 2021 were estimated at $209 BILLION.
As 2022 dawns, there will still be considerable uncertainty on many fronts….including product shortages. Even CES 2022 has been impacted by new COVID-19 Omicron variant spike across the US and around the world. General Motors, Amazon, Facebook, Google, Waymo, T-Mobile, AT&T and Twitter will undoubtedly be joined by more high profile consumer electronics firms. A significant number of major 12volt vendors announced months ago they would not exhibit as CES 2022.
The huge North Hall of the LVCC was occupied 100% by 12volt vendors less than a decade ago. Assuming CES 2022 happens, 12volt vendors will certainly make up less than 10% of the North Hall floor space. The rise in the popularity of the SEMA Show has certainly impacted the number of exhibitors attending CES. That said, the recent SEMA Show was also impacted in a negative way by the current state of the world.
The above narrative is a harsh reality that each 12volt related business is facing.
From the 12volt Central Studios, we encourage all to evaluate their situation and play to their strengths. Build on your company’s strengths and highlight the positives in your every day activities.
Utilizing social media to put your company’s brand, products and activities in a must in today’s marketplace.
We look forward to continuing to showcase positives from companies across the 12volt industry in 2022.
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