OCEAN CITY, MD (08.31.2021) – AudioWorks of Delaware joined KICKER and Opus Marketing in Ocean City, MD for Jeep Week 2021 August 26th-29th. KICKER was the Title Sponsor of Jeep Week 2021.The 3 companies, with the KICKER XRV back this year, were ‘LivinLoud’ at the event. Opus Marketing is the KICKER rep firm in the area and partnered with key dealer AudioWorks in Newark DE to create excitement and drive business in the area.
“AudioWorks of Delaware is located in Newark DE which is 95 miles from Ocean City. Darren Thomas, AudioWorks owner, knows the value of connecting with consumers and especially Jeepers in the area. We put a plan in place to work OC Jeep Week together and it turned out very well… even better than last year,” Jamie White, Opus Marketing firm Principal related.
Thomas stated, “It’s big step to take staff and inventory to Ocean City during a very busy time at the store. It turned out to be super….probably up 25% in sales over last year. KICKER supplied 4 tents for our booth and onsite installation setup. I think we did 46 installations at the event. Inventory was also made available to drive sales. We had a plan in place that offered after the event specials for attendees also. That plan started generating strong interest the day following OC Jeep Week at our store. The very first day back we booked 10 jobs from Jeepers we talked to at the event.”
Audioworks of Delaware staff onsite included Thomas, Kyle Kessler, Tim Foltz and Pete Herr. The Opus Marketing Team onsite was comprised of White, Bruno Berg, Chuck Ottati and Todd Ess.
Matt Matheson, KICKER Northeast Regional, along with Ken Bundy- Product Specialist traveled from KICKER HQ in Stillwater, OK. Jeremy Wynn, KICKER Events and Promotions Manager, piloted the XVR on the trip to Ocean City. Josh Alexander was co-pilot and navigator on the trip that was nearly 3,000 miles round trip.
Continuing, Thomas stated, “We worked very well with the Opus Team. It was kind of a competition as we all worked to drive sales and get everything done. The vibe at the event was very good. We do a number of Classic Car Shows in the area and connecting with the Jeep crowd is always a lot of fun. Exhibiting at OC Jeep Week turned out to be a very good investment. We thank KICKER and Opus Marketing for the opportunity. It is so special to have such a strong relationship with a business partner.”
White concluded, “OC Jeep Week turned out very well as it exceeded our plan. We look forward to OC Jeep Week 2022 with KICKER and AudioWorks.”
Great to see KICKER and the Opus Marketing rep firm working side by side with retailer AudioWorks to create consumer awareness and drive sales. A 12volt Central Studios Hat’s off to KICKER, Opus Marketing and AudioWorks.
Visit audioworksofdelaware.com, kicker.com, and opusmarketinggroup.com for more.
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