The Custom Audio Concepts 3-Day Tent Sale Set Sales Records

LIMA, OH (08.24.2021) – The Custom Audio Concepts 3-Day Tent Sale took place Thursday through Saturday, August 19th-21st. The company’s store is located at a very busy intersection in Lima OH. The Memphis Xtreme Audio Trailer and Rockford Fosgate Sound Lab were positioned outside along with numerous tables stacked high with specials under tents.

Mark Wallace, Custom Audio Concepts GM, who orchestrated the event offered, “We were stupid busy. I have been in this industry for 23 years and have never seen an event this busy…and register such strong sales. I know we did as much business in the 3 days as some stores do in a month… totally amazing!”

The Memphis Xtreme Audio trailer position as the event open on Thursday morning.

Al Congdon, Progressive Group, pictured with the Rockford Fosgate Sound Lab and ready to make sales happen.

Ed Dalesandro, End Result, delivered the Memphis Extreme Trailer on Thursday following a strong Flash Sale event at Columbus Car Audio in Columbus OH the day before. Al Congdon, with the Progressive Group, drove the Rockford Fosgate Sound Lab and worked the event.

“The Memphis Xtreme Trailer is really a deluxe showroom on wheels with live product demos inside along with video presentations on a large screen. Memphis Xtreme Audio PowerSports products are spotlighted and the trailer’s custom wrap features PowerSports. We experienced strong sales as many customers took advantage of great event specials,” Dalesandro related.

Nate Gast (R) and Mark Wallace were all smiles as sales hit the cash register.

The Custom Audio Concepts location attracted a lot of visibility from the street.

Al Congdon stated, “Seemed we were busy every hour the event was open. The Rockford Fosgate Sound Lab grabs eyeballs and puts smiles on faces when customers experience the sound. Mark told me several times during the event he had never seen a selling atmosphere like this. Almost like a crazy Black Friday Midnight Sale.”

“There were 4 store staff members working the event plus the days that Ed and Al were showing and selling systems. We promoted the event on Facebook and Instagram with just a few radio spots. We timed the event the weekend just after the 15th to benefit from any paycheck and stimulus checks. We had s Spring Garage sale but the sales there did not come close to this 3-Day Tent Sale. Memphis MOJO products, and a lot of Rockford Fosgate amps and subs, drove the crazy sales. Some Kenwood and Sony head units, we were able to stockpile for the event, added to the sales,” Wallace concluded.

A smiling Mark Wallace (R) and Wyatt Auflick (C) made a customer smile with his new MOJO PRO 10 sub.

Tables were stacked with great 3-Day Tent Sale Specials.

Custom Audio Concepts is owned by Nate Gast and sells home and car audio plus associated automotive aftermarket products. The company also operates a location in Van Wert, OH.