July Begins The 2nd Half Of The Game 2021

12VOLT CENRAL STUDIOS (07.06.21) Sunday, July 4th, marked the celebration of Independence Day 245 across the U.S. Many businesses enjoyed a 3-Day 4th of July weekend by taking off Monday, July 5th.

July 4th 2021 saw a return to somewhat normal with the COVID 19 Pandemic in retreat along plus travel and events returning to everyday life. Cities across the U.S. hosted spectacular fireworks shows that drew big crowds although the lack of rain forced cancelations some areas. Reports are that Fireworks sales topped over $1 billion for July 4th activities.

On July 4th KICKER hosted a celebration at the company’s Stillwater OK World HQ for the employee family. The KICKER XRV formed the backdrop for tents. There were multiple tables set up under the tents with a buffet of traditional 4th of July food, refreshments and desserts. The KICKER employee family numbers 200 and many enjoyed the 4th of July together.

Kevin Campbell, KICKER Marketing Director related “This was not a big production but families having a good dinner to celebrate July 4th on a nice night. Kids played in bounce houses and on slides plus there was music…Gotta have the music. The KICKER XRV was recently revamped and was open for all to experience. The KICKER family definitely enjoyed the music and was Livin’Loud.”

Members of the KICKER Family getting set to enjoy the buffet and then checkout the XRV at the July 4th company celebration.

The Nathan’s Hot Dog Eating Championship took place on Coney Island and once again Joey Chestnut was the winner…this for the 14th time. He downed 76 hot dogs and buns, that amounted to 22,800 calories, in 10 minutes!

It was very nice to see so many posts on social media as 12volt companies reached out to followers and friends to wish them a Happy 4th of July.

The business year is divided into 4 quarters….much like a football game. The first quarter of 2021 was strong as another round of stimulus checks arrived. Many billions more arrived in the second quarter with more stimulus checks arriving for many and sales remained strong in the first couple of months in the second quarter. As the second quarter came to a close the shortage of inventory, caused for the most part by the chip shortage, came to the forefront.

Great to see 12volt companies utilizing social media to wish their friends and followers a Happy July 4th.

Now, as the second half of 2021 gets underway, all businesses must have a game plan in place. Importantly, businesses must then keep their eye on the ball and work their game plan.

From the 12volt Central Studios we will continue to focus on the positives and encourage all to work to “Get Our Shine On” as an industry.

Let’s all set a plan for the 2nd half of 2021.

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As an industry let’s utilize the 12voltSTP Tool and be….. ‘Jammin’ N July’.