TORONTO, CANADA (04.23.2021) – THE CMA LIVE Motorcycle Audio Episode, presented by SiriusXM on Wednesday evening April 21st, welcomed some of the biggest motorcycle audio manufacturers as they showcased their new products for the coming season. Host Ben Woo discussed some of the latest products on the market today such as direct-fit speakers, amplifier options, integration accessories and much more! The panel experts included Eric Russell of Rockford Fosgate, Joe Gross of KICKER USA, Fred Lynch of ARC AUDIO, Justin Bond of FOCAL and Tim Shell of METRA Electronics.
“CMA and SiriusXM were excited to unveil the new CMA LIVE production studio and we’re looking forward to enhancing the viewing experience for our audience. Wednesday night’s episode was further enhanced by having several key influential and innovative audio brands in the category, proving once again that great content is King” stated CMA President Frank Spezzano.
Rockford Fosgate was first out of the gate with Eric Russell and Jerry Pitts from the company’s Tempe AZ studio. A key point was the touring riders who are looking at high performance audio on the road at posted speed limits and above. Speaking rider’s language and participating in biker events was offered as a key for 12volt retailers to connect and be successful selling Rockford Fosgate’s broad offerings of motorcycle audio.
Arc Audio’s Fred Lynch participated from an area set up in the company’s Modesto CA facility. Efficiency of speakers, along with the plug and play products, were key points. Understanding the large investments many bikers make on their rides is important as 12volt retailers must stress quality and top performance to be successful in the motorcycle audio category. Did we hear DSP?
Focal was represented by Justin Bond from the BB Distribution facility in Edmonton Alberta. Focal products are manufactured in France. Speaker cone material, plus the small size of the Focal amps for bikes, were emphasized as being part of Focal’s DNA for quality sound reproduction.
Tim Small presented the Metra Electronics session from the company’s Holly Hill FL studio. Metra produces a wide variety of installation accessories, lighting and other products for the 12volt industry. Specifically for the motorcycle category Metra offers the Saddle Tramp brand. A highlight of Shell’s session was the introduction of a Harley-Davidson fairing kit that will accept a Double DIN aftermarket head unit.
KICKER was the last brand on the Wednesday evening CMA Live presentation and originated in KICKER’s UnMASKED Studio at the company’s World HQ in Stillwater OK. Kip Litsey and Joe Gross presented a broad overview of KICKER’s history and activities in the 2-Wheel sports category. From products for DIY enthusiasts to the high end Litsey and Gross covered all the KICKER options available including everything needed for a complete installation. Gross heads the OEM and MotorSports technical aspects for KICKER and is a Biker and audio enthusiast of 2 decades plus. Of special note for 12volt retailers was an emphasis on providing actual sound demos for bike enthusiasts.
The motorcycle category is growing rapidly and can contribute significantly to sales and profitability for 12volt retailers. CMA LIVE is focused on the Canadian Mobile Audio industry. That said, the brands featured on the Motorcycle Audio Episode are key brands in the US also. For that reason 12volt Central Studios staff recommends 12volt retailers across the US tune into on demand viewing options shown in the links below.
If you want to watch the Motorcycle Audio Episode on demand.. Check out the following links:
For more info, visit www.canadianmobileaudio.com/LIVE/ or facebook.com/canadianmobileaudio/videos/965728334169302
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