Synergy Marketing Agency Awarded Lucas Lighting 2020 Rep Firm of the Year

LAS VEGAS, NV (04.20.2021) – Lucas Lighting presented the 2020 Rep Firm of the Year Award to David Toliver’s Synergy Marketing Agency during an April 7th meeting at the MGM Grand Hotel in Las Vegas.

David Toliver holds the 2020 Lucas Lighting Rep Firm of the Year Award during the meeting at the MGM Grand Hotel in Vegas. Mike Hong, Toliver, Sam Yoo and Steve Rogers (L to R).

“The meeting set the stage for the balance of an exciting 2021. With virtually no in-person shows we felt it would be very beneficial to meet with two top performing rep firms. Those rep firms were Synergy Marketing, represented by David Toliver and Paragon Sales represented by Wayne Smedile and Mike Rios. Lucas Lighting’s Mike Hong, Woofer Electronics’ Sam Yoo and I conducted the meeting. Since I recently joined Lucas Lighting, as National Sales Manager, this was a great opportunity to meet, and get the lay of the land, with Synergy Marketing and Paragon Sales. We covered the Lucas Lighting product line and presented strategies for the balance of 2021. Also, it was exciting to present David Toliver the 2020 Rep Firm of the Year Award,” Steve Rogers related.

Michelle and David Toliver, Rep Award in hand, pictured between a Dream Racing Lamborghini and Ferrari at the Las Vegas Speedway.

The time in Las Vegas also included time at The Las Vegas Motor Speedway for time on the track driving GT Race cars… Ferrari and Lamborghinis. The Dream Driving Experience included an orientation session, virtual driving experience and actual time behind the wheel laps on the Motor Speedway track with a professional instructor in the passenger seat.

This group, who attended the Lucas Lighting meeting in Las Vegas, also enjoyed a driving experience event at the Speedway track.

David Toliver stated, “It was terrific to receive the 2020 Rep Firm of the Year Award. Lucas Lighting has a unique position in the rapidly growing headlight market. With safety the top concern Lucas Lighting’s top performing products should lead the category for 12volt retailers… be a profit center also.”

Steve Rogers, Lucas Lighting National Sales Manager, pictured with his favorite… a full race-ready Ferrari F430 at the track.

Continuing, Toliver offered, “My wife Michelle and I will remember the time at the track for a long time. Spending time with the Lucas Lighting and Paragon teams certainly provided new ideas for me to present to dealers in my territory. Synergy Marketing is set to light up sales with Lucas Lighting.”