KICKER Was Livin’ Loud at OC Jeep Week… The Weather Too

OCEAN CITY, MD (08.31.2020) – KICKER was the Title Sponsor of OC Jeep Week for the 4th year running. Like so many things in today’s COVID-19 Pandemic world, KICKER’S presence changed at OC Jeep Week 2020.

Opus Marketing and Audioworks of Delaware Teams under the KICKER tent on Day-1.

KICKER staff members have not traveled during the COVID-19 Pandemic. Thus the KICKER XRV, normally with a major presence at the OC Jeep Week event, remained in Stillwater OK. The decision was made to continue with the Title Sponsorship and have a presence at the event with a key area retailer. The Opus Marketing rep firm, with all team members on site, coordinated KICKER’S presence at the event with area retailer Audioworks of Delaware. Darren Thomas, and his crew of 4, set up a large sales tent along with 4 additional KICKER tents for the installation of onsite sales.

Attendance was very good the first 2 days at OC Jeep Week.

“KICKER has been the Title Sponsor of OC Jeep Week for the past 4 years. KICKER receives a tremendous amount of brand awareness. The Jeep crowd in an awesome bunch of fun-loving, family oriented folks and Jeep Week always makes for a great event. With Opus Marketing and dealer Audioworks of Delaware handling the event the stage was set for another great OC Jeep Week” KICKER HQ related.

Jeepers, stretching into the distance, enjoyed the beach in Ocean City until the weather rolled into the area.

The Opus Marketing Team was headed by firm Principal Jamie White along with Bruno Berg, Chuck Ottati and Todd Ess. KICKER’S Eastern Regional Matt Matheson, who could not travel, was onsite in the form of a cool standup created by the Opus Team. With a smile and wave Matt was everywhere at OC Jeep Week 2020. The Audioworks of Delaware Team included Owner Darren Thomas, Kyle Kessler, Tim Foltz and Pete Herr.

Installations were going strong for the first 2 days of OC Jeep Week 2020.

“Audioworks of Delaware has been a great KICKER dealer for a long time now. They have wanted to participate in this event for a few years now and we were excited to be able to work with them finally this year. They loaded up with product and were on site in full-force creating sales and installs on site” Matheson stated.

Matt Matheson gives a big wave with the Audioworks of Delaware Team. Kyle Kessler, Tim Foltz and Darren Thomas owner of Audioworks of Delaware (LtoR).

With all in place OC Jeep Week 2020 kicked off on Thursday, August 27th. Day-1 saw good attendance with strong sales and all the installation tents filled. The OC Jeep Week KICKER Event party was well attended at Alley Oops that evening. With COVID-19 mandates this was the only scheduled evening event.

Heavy wind and rain blew through early Saturday morning sending tents through the air and bending frames.

Friday, Day-2, was equally productive with the Audioworks of Delaware and Opus Marketing Teams driving sales and installations.

Matt Matheson helped customers with questions about installations.

All changed in the early morning hours Saturday morning as remnants of Hurricane Laura, that devastated southern Louisiana Wednesday night, blew across Ocean City. Opus Marketing’s White related “When we got to the event site the tents had been blown around, were upside down and mangled. We cleared the booth area and reconfigured the tables. Stock for the event had been placed in an Audioworks of Delaware trailer so we were good to set up and start selling on Saturday morning.”

The Opus Team in pictured Wednesday evening during checkin with KICKER’s ‘Matt’. Bruno Berg, Todd Ess, Matt Matheson, Jamie White and Chuck Ottati.

By noon Saturday the weather reports called for more bad weather approaching. By mid-afternoon the decision was made to take every thing down, pack the trailer and put a wrap on KICKER’S booth at OC Jeep Week 2020.

Mangled KICKER large tent frame Saturday morning.

“All was on track to have a very strong total of KICKER sales. The pace was track to do that over the first 2 days and part of the 3rd day. Saturday’s business included a lot of take with sales before we packed and hit the road” White concluded.