SALT LAKE CITY, UT (03.5.2020) – The recent Kicker Arenacross, held in the Maverick Center in SLC, put California Audio and Kicker brands in front of thousands of enthusiasts on Friday and Saturday evenings February 28th and 29th. With California Audio’s RAM pickup and Polaris RZR, both loaded with Kicker gear, outside and the double Kicker tent booth in the lobby attendees experienced Kicker’s wide selection of products. Kicker mobile, marine, powersports and lifestyle products were Livin’ Loud. California Audio owner Alan Withers and Scott Doran, Installation Manager, worked the booth and vehicles outside.

California Audio’s Alan Withers commented “Being part of the Kicker Arenacross in SLC was terrific. Our store is maybe 6 minutes from the venue. Saturday night the 10,000 seat Maverick Center was packed. The brand awareness for our store and Kicker was amazing. Seeing kids sitting the RZR and smiling from ear to ear was great. Those are our future customers.”

California Audio utilizes the RAM pickup, Polaris RZR and a ski rig for their customers to experience top quality sound and installation at the store.

Kicker Regional Brad Ganz and Lorin Morrell from Kicker Performance Audio were both one site. Ganz related “Hundreds and hundreds of people checked out the Kicker products under the tent. Alan has quite a local following as friends and customers said Hi as he was working with a customer in the booth.”

Morrell stated “The RAM and RZR demos that California Audio had at the event really drew a lot of attention. People attending Kicker Arenacross events are true enthusiasts and like their music.”

“This was our first time to participate with Kicker at an Arenacross event. We got so much exposure at the event and people came into the store on Saturday following Friday night to make purchases. Such a super event and we thank Kicker,” Withers concluded.
Visit kicker.com and arenacrossusa.com for more.









