Directed in the Midwest “Gears Up” for Remote Start Season

MILWAUKEE, WI / CHICAGO, IL (10.02.2019) – Summer has turned to Fall and Directed is working hard to get in front of technicians, sales people and business owners to prepare them for the coming remote start season. The recent Midwest swing prepared a large number of 12volt retailers for the Remote Start Season.

The Directed “Gear up for the Remote Start Season” in the Midwest got started on Monday, September 23 in Milwaukee at Dave & Buster’s.

Product Specialist Rep (PSR) Justin Gear was traveling hard conducting trainings in Milwaukee WI, Chicago NorthSide, Superstore ABT Electronics and Chicago SouthSide on consecutive nights the 4th week of September. “Long days and late nights…it was a tough week, but this is a critical remote starter market and my home market. So it’s great seeing old friends at the same time” Gear stated.

This Team worked the Directed Midwest swing. Directed’s Bob Hernandez and Justin Gear with Echo Sales members Mike Lewis, Rob Osheaski and Shelby Shimkus (LtoR) pictured at the Chicago SouthSide event.

Bob Hernandez, Regional Sales Manager, Distributor Channel-Northeast & Midwest US, added; “Our PSR’s are our Rock Stars…Gear trained over 250 people over the 4 day trip. Echo Sales did a stellar job working to have strong dealer turnouts at each event. Rob Osheaski, Mike Lewis & Shelby Shimkus, and our distributor partners, worked hard to get the word out and pack the house each night.”

Justin Gear addressing an audience of 12volt retailers In Chicagoland.

Distributor partners included Woofer Electronics, Mid-State Distributing and House of Electronics.

Highlighting the time-saving Directed T-Harness was on the training agenda.

Attendees got a first look at the Directed Smartstart Connect as well as the new DS4WS Bluetooth siren plus an update on the ever growing Directed lineup of OEM Integration Harnesses.

This wide-angle shot shows Justin Gear presenting to the crowd at the Chicago Southside event.

Hernandez added, “We’re not done yet… this week, October 1st and 3rd, we’re in West Virginia and Indianapolis working with our partner Davis Distribution. Then this weekend we are in Kansas City with Pioneer Music Company. Presence Matters… and we’re making our presence known!”