AMA KICKER ArenaCross Reno Was Livin’Loud

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RENO, NV (02.16.26) – THE AMA KICKER ArenaCross 2025-2026 Series Round 10 rolled in the Reno-Sparks Livestock Events Center for a 2-Day run on Friday, February 13th and Saturday February 14th.

Attendees gathered in the lobby mezzanine area before the track action began.

“It was great to get back to Reno this year. The Reno-Sparks Livestock Events Center venue is perfect for ArenaCross. The whole track area can be seen from the stands and again this year the attendees in the stands were very engaged. Also, the lobby was very busy as attendees arrived and made stops at the KICKER booth spotlighting products before heading to the mezzanine before heading to their seats” Lorin Morrell, Maddog Media, related.

During the AMA KICKER ArenaCross Series, during pre-racing activities, enthusiasts had a chance to walk the track mounds and visit the pit area. “This time was a great way to give fans a fun experience and they got to meet and talk with their favorite riders and check out their bikes” Morrell added.

Dana Doyle, KICKER rep Doyle Sales, was on site and provided a lot of help in the booth as well as connecting with Carson City KICKER dealer Unique Sounds that was attending the event with family. Carson City is about 30 miles from Reno.

“It was great having Dana and Khalid from Unique Sounds to lend big hands to engage with attendees and spend time in the KICKER booth” Morrell added.

Lorin Morrell presents a KICKER Bullfrog prize to a T-Shirt toss winner on Friday evening night.

As soon as racers hit the track they got their rhythm as they went up a mound and easily flew over the next mound to land… 50 feet away. Between races the PA announcer let the crowd know there was a special offer inside one of the KICKER T’s being tossed into the stands had a certificate for a KICKER Bullfrog. The lucky people who caught the KICKER T with the certificate went to booth and pickup their Bullfrog prize from Lorin Morrell.

All smiles Saturday night for the T-shirt toss winner presentation. Khalid and Dana on the left joined Lorin by the KICKER booth in the lobby.

“Certainly look forward to returning to Reno next year. Every year I see enthusiasts from the previous event and talk to attendees who have KICKER gear in their rides. KICKER gear for trucks, marine, bikes and power sports are very popular in this part of the US” Morrell concluded.

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