SHREVEPORT LA (12.02.25) The Black Friday, Small Business Saturday and Cyber Monday Trifecta wrapped the Thanksgiving Holiday season 2025 and kicked off December. Reports are Black Friday online sales approached a 10% increase over 2024.
Many proactive companies across the 12volt industry made social media posts to put their messages, names and brands in front of consumers and followers to compete with all the online activity driven by Amazon, Walmart, Target and other big box retailers.
An interesting statistic revealed orders placed by smartphones were over 60% of the total which is an expanding increase over previous years. Overall activity for Black Friday with 12volt retailers appears to be down slightly over 2024.
A notable exception again was Outrageous Audio in Portland OR as customers were lined up outside on the cold Friday morning at 4 AM to get into the store to grab deals. Blaine Hartleb and his 9 member team did a great job setting up for the event and through the day between 400 and 500 customers were in the store loading up with Black Friday deals. The Team from The Crossover Marketing rep firm was on site through the day with Rob and Sam Sutton along with Paul and Luke Pilat.
Small Business Saturday activity in general with 12volt retailers appeared to be an average Saturday. Cyber Monday numbers are not in yet in the books.
Now the 12volt industry needs to get rolling in December. We wish all across the 12volt industry strong December Sales and a Happy Holiday season as we all work to finish 2025 on a high note.
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